How to run local stores on the OZON platform and quickly improve sales efficiency

In the pursuit of cross-border e-commerce success, OZON, as the largest online retail platform in Russia, has attracted the attention of a large number of sellers. Successfully operating an OZON store not only requires accurate product selection and content optimization, but also involves improving store quality indicators and quickly placing orders.

1. Importance of OZON operations

OZON’s success is closely related to many factors. First of all, product selection is the core of OZON’s operation. Merchants should collect market data from platforms such as OZON or Wildberries to ensure that the selected products have potential market demand and pay attention to sales trends. Secondly, the display of products is very important. Merchants need to create real and eye-catching product pictures to enhance customers’ desire to buy.

2. Store quality indicators and FBO evaluation

The quality indicators of OZON’s local stores have an important impact on traffic distribution. The FBO evaluation standard consists of three items: on-time delivery rate, accuracy of supply application and timely withdrawal rate. Merchants should ensure accurate delivery according to the specified time to avoid affecting store ratings. The calculation methods of specific indicators include:

• No delay in delivery: Merchants must ensure that the goods are delivered to the warehouse within the specified time.
• Accuracy of application for supply: The quantity of goods supplied must be consistent with the application, otherwise it will be regarded as an error.
• Promptly cancel supply: If the supply needs to be cancelled, the merchant must notify 72 hours in advance to reduce the impact on the store’s score.

By optimizing these indicators, merchants can significantly increase the weight of their stores and obtain more traffic resources.

3. Strategy for placing orders quickly

In order to place orders quickly on the OZON platform, you must first avoid collecting products from unreliable platforms. It is crucial to choose products that are performing well and are popular in the market. Secondly, merchants should learn to discover small hit products in new stores, such as hot-selling products provided by new stores that have no advantages. These products are often fresh in the competition.

In addition, a reasonable pricing strategy cannot be ignored. Merchants need to combine market data analysis with competitor pricing to formulate prices that are suitable for the market. This mid- to high-price strategy helps enhance product sales and brand image.

4. Store creation and advertising application

On the OZON platform, the use of store titles and advertisements is particularly important. Merchants should use high-traffic keywords to design attractive titles and increase exposure and click-through rates through a combination of on-site and off-site advertising. Actively participating in platform activities will also bring more attention to the store.

5. Conclusion

The OZON platform not only provides abundant market opportunities for cross-border e-commerce sellers, but also brings corresponding challenges. To succeed on OZON, merchants must have a deep understanding of the key points of operations, actively expand the market, and meet more business opportunities and challenges by accurately selecting products, optimizing content, focusing on quality indicators, and quickly improving ordering capabilities. Through continuous efforts and optimization, merchants can open up a market of their own on the OZON e-commerce platform.