The importance of product ratings on the Ozon platform and its optimization strategies
In the field of e-commerce, especially on large e-commerce platforms like Ozon, product ratings are one of the key indicators to measure consumer satisfaction. This article will comprehensively discuss the importance of product ratings on the Ozon platform, how to manage and optimize product ratings, and the possible impact of low ratings on sellers.
The importance of product ratings
Product rating is the average of all reviews left by buyers on the product page. On the Ozon platform, this rating is very important because it visually reflects the buyer’s satisfaction with the product. This rating is based solely on the customer’s star rating of the product and does not take into account the textual content of the review. By monitoring this metric, sellers can better understand consumer needs and feedback and optimize products and services.
Product ratings are not only an important basis for buyers’ purchasing decisions, but also one of the key indicators for measuring seller performance on the Ozon platform. When a product’s rating is lower than 4.5, sellers will not be able to use the Ozon platform’s advanced subscription features until its rating rises back to above 4.5. If a seller receives more than 5 penalties, they will be permanently disqualified from using this feature, which may lead to the actual abandonment of the store.
How to view and manage product ratings
In order to effectively manage product ratings, Ozon provides sellers with a convenient way to view and analyze product ratings. Sellers can view relevant information in the “Seller Ratings” menu in the backend, which includes “Product → Ratings” and “Price → Product Evaluation” sections. Sellers can filter to view items with reviews in all categories or in each category. Evaluation metrics are calculated based on daily product card changes and include negative reviews of 1 to 3 stars and positive reviews of 4 to 5 stars.
Product ratings include all historical reviews and are updated once a day. It’s worth noting that only items that are in “Showing” status and have two or more reviews will be included in the ratings report. If an item is archived, it will not appear in reports. Every time an item gets a new review, the platform recalculates its rating.
Optimization strategy
To maintain high ratings, sellers should adopt the following strategies:
Pay attention to customer feedback
Carefully analyze customer reviews to identify product deficiencies and make improvements.
Improve product quality
Ensure product quality meets consumer expectations.
Optimize customer service
Provide quality customer service and resolve consumer questions and issues.
Encourage positive reviews
Encourage satisfied customers to leave positive reviews.
Conclusion
On the Ozon platform, high product ratings are the key to success for sellers. Understanding and managing product ratings and continuously optimizing products and services are important ways to improve consumer satisfaction and maintain good goodwill. By implementing effective management strategies, sellers can maintain an advantage in a highly competitive market and achieve long-term success and growth.