Detailed explanation of Ozon platform’s delivery model: Comparison of the advantages and disadvantages of overseas warehouses and self-delivery
Ozon, as Russia’s leading comprehensive e-commerce platform, provides sellers with a variety of delivery methods. This article will introduce in detail the two main delivery modes of the Ozon platform – overseas warehouse mode (FBO) and self-shipping mode (FBS) to help merchants make the best choice based on their own circumstances.
1. Overseas warehouse model (FBO)
OZON executes shipping orders in the overseas warehouse model. Currently, this model is only open to merchants in Russia and requires a 20% storage fee. This model can be applied to local stores in Belarus, Kazakhstan, Kyrgyzstan, Armenia and other countries. Merchants need to transport the goods to the Ozon warehouse in advance, and the platform is responsible for the subsequent packaging, labeling and distribution work. When making a return, the product will be returned directly to the Ozon warehouse.
Ozon adding warehouse process
- Log in to your personal account and click “Add a warehouse” on the “Logistics” → “Warehouses and methods” page.
- Fill in the warehouse’s name, address, phone number, working days and other information. It should be noted that not all countries/regions support adding warehouses.
- Set working days and holidays to ensure timely delivery.
- Specify the collection address for returned goods, which can be at the shipping warehouse or other designated locations, and indicate the return method.
- Finally click Save.
Advantages of overseas warehouse delivery
- Fast and convenient: Compared with Russian domestic warehouses, overseas warehouses ship faster, shorten order delivery cycles, and improve buyer experience.
- Reduce shipping costs: Choosing overseas warehouses for shipping can save cross-border transportation costs and improve shipping efficiency.
- Enhance market competitiveness: Fast delivery and service help improve sellers’ competitiveness in the Russian market.
- Flexible inventory management: As a reserve warehouse, overseas warehouses allow for more flexible management and allocation of product inventory.
- Improve customer satisfaction: Efficient distribution and high-quality after-sales service can increase customer satisfaction and repurchase rates.
2. Self-shipping model (FBS)
In self-delivery mode, merchants execute delivery orders by themselves. The OZON platform provides three logistics solutions to choose from: online logistics, integrated logistics and non-integrated logistics.
- Online Logistics: Official cooperative service providers do not require prepayment of freight, prices are transparent, and transportation status is automatically updated.
- Integrated Logistics: It is also an official cooperation, providing door-to-door delivery or self-pickup options, and the logistics status is automatically synchronized.
- Non-integrated logistics: third-party cooperation, the freight is settled by itself, and the order number and status need to be updated manually.
For small and medium-sized merchants, it is recommended to give priority to online logistics or integrated logistics, because these solutions are officially supported and more reliable. Large enterprises can choose non-integrated logistics based on their own complete supply chain system to reduce costs and improve flexibility.
Conclusion
Whether you choose an overseas warehouse or a self-delivery model, Ozon sellers should make decisions based on their business scale, resource status, and customer needs. By rationally configuring shipping methods and logistics partners, sellers can not only improve operational efficiency, but also occupy a favorable position in the fierce market competition and provide Russian consumers with a better shopping experience.
The above content is integrated from two reference articles.