Ozon Platform Product Management and Optimization Guide

As an important player in the Russian e-commerce field, the Ozon platform provides merchants with a wealth of product management tools and services. This article will integrate multiple aspects of knowledge to help merchants better understand and use these tools, thereby increasing product sales and customer satisfaction.

1. Merge product cards to increase sales

1. How to merge?

• Manual merge: Click “Product Price” → “Product List” in sequence to merge eligible products into the same card.
• Auto-merge: Products are automatically added to the same card if they have common characteristics.

2. Advantages of merger

• The same product can present different specifications (such as color, size, etc.) at the same time.
• Merging product cards can combine product reviews, and getting more positive reviews will improve product search rankings.

2. Create product display cabinet

Steps

1. Fill in the general information: including store name, subtitle, adding LOGO and background image.
2. Add banners and promotional products: Make sure the image size and format are correct.
3. Publish Showcase: Once you’ve finished setting up, click the “Publish” button.

3. Product packaging requirements

Notes

• Proper packaging: Avoid using black packaging and recommend using white or black opaque matte materials.
• Dimensions and weight: The maximum weight for non-bulky items is 25 kg, and the maximum weight for large items is 160 kg.

4. The importance of high-quality pictures

Technical requirements

• The image format is JPEG or PNG, with a resolution between 200 and 10,000 pixels.
• File size should not exceed 10 MB.

Processing suggestions

• The main image must match the product name and description and display the complete product.
• Photos should show details and features of the product.

5. Product review process

How to deal with audit errors?

• Edit the incorrect product or upload the corrected file.
• Re-review is usually completed within 1 working day.

6. Product warranty

Upload steps

1. Go to the “Product → Certificate → Warranty” page.
2. Click the “Add Certificate” button.
3. Fill in relevant information and upload files.

7. Product pricing strategy

Cost composition

• Platform commission, comprehensive loss rate, handling fees and other costs.

Profit accounting method

• Calculated based on cost profit margin, calculated based on sales profit margin, and calculated based on fixed profit.

8. Find popular products

Key steps

1. Find segments: Identify your target users.
2. Differentiation: Analyze the characteristics of successful products.
3. Capture traffic: Concentrate core user traffic.
4. Copy popular products: quickly launch similar products.

9. Precautions for product launch

FAQ

• Failed: Make sure the product information is correct.
• Not selling properly: Check if the product is activated.

Through the above strategies, merchants can increase product sales and improve customer satisfaction on the Ozon platform.