OZON platform account suspension risk analysis and countermeasures

For novice sellers, when operating on the OZON platform, it is easy to encounter penalties or even account bans because they do not understand the platform rules. This article will discuss in detail the various situations that may lead to OZON stores being blocked and provide some preventive measures.

Store problems

• No business activity for a long period of time: If a store does not operate for a continuous period of time or does not issue orders, it may be deemed by the platform to have abandoned operations or to be poorly managed.
• Account not activated: An account that is successfully registered but not activated may be regarded as a backup number by the platform.
• Fees in arrears: If the OZON account defaults on platform fees (for example, the sales volume is not enough to deduct commissions, logistics, advertising, etc.), it will also be punished.
• Fraudulent Behavior: Using overseas warehouses or false tracks for shipping operations is considered fraudulent and may result in complaints to the store.

Product issues

• Long-selling products: 100% of the products in the store have not been sold or added to the shopping cart within 180 days, which will attract the attention of the platform.
• Selling prohibited goods: Selling counterfeit or prohibited goods, including unauthorized products or goods prohibited from sale on the platform.
• Intellectual property infringement: Selling products that infringe on others’ trademark rights, copyrights, patent rights, etc. If you do not upload relevant supporting materials, you will face the risk of complaints.
• Quality issues: We have been complained by buyers many times due to poor product quality. Once verified, the products will be removed from the shelves, and in serious cases, the store will be closed.
• Violation of terms: Any violation of the OZON agreement, such as trying to copy product cards or filling in inaccurate information, will be punished.
• Low approval rate: A low approval rate when uploading products in batches may also be one of the reasons for account suspension.
• Brand infringement: Complaints regarding the sale of a large number of products with brand trademark protection will be dealt with depending on the severity of the case.

Logistics issues

• Unsatisfactory service indicators: The store’s comprehensive service level indicators do not meet the standards, such as incorrect logistics channels, late deliveries, distribution problems, and excessive order cancellation rates.
• Wrong logistics method: It is illegal to use the door-to-door channel but choose to pick up the logistics and deliver the goods yourself.
• Frequently delayed shipments: If the number of delayed shipments exceeds 5%, the store will be closed for 7 days for the first time, extended to 14 days for the second time, and permanently for the third time.
• High cancellation rate: The number of order cancellations is too high (more than 5%), except for cases where buyers actively cancel or the platform automatically cancels.

It should be noted that serious violations will directly lead to the closure of OZON stores, while for minor violations, in the early stages, there are usually only lighter penalties such as hiding product cards and suspending warehouse use rights. However, if the seller ignores this, they will eventually face the most severe punishment – account ban.

Therefore, as a new OZON seller, it is important to understand the platform’s penalty rules. Only by correctly avoiding these risk points can the long-term stable operation of the store be ensured.