Ozon platform novice seller’s entry and operation guide

Ozon, as the only multi-category comprehensive B2C e-commerce platform in Russia, provides broad market opportunities for many cross-border sellers with its huge user base and market coverage. However, for first-time sellers, it is crucial to understand the platform rules and avoid illegal operations.

Requirements and precautions for settling in

Registration requirements

For Chinese sellers who want to join Ozon, the platform has clear requirements:

1. The company must be registered in mainland China or Hong Kong and hold a business license in Chinese and English;
2. Submit legal person identity certificate;
3. Have at least two years of operating experience on other cross-border e-commerce platforms (such as Amazon);
4. The product price must not be higher than other e-commerce platforms in Russia;
5. Must be able to provide Russian customer service.

Notes

• Do not sell prohibited products: Avoid selling high imitations, fakes and other products that violate platform regulations.
• Pricing rules: The impact of exchange rate fluctuations and third-party handling fees needs to be considered.
• Logistics Selection: Understand the charging standards of different logistics providers and choose the appropriate logistics method.
• Anti-correlation measures: Use different devices and IP addresses to operate multiple stores, or use a fingerprint browser (such as MaskFog).
• Advertising: Carefully plan your advertising budget and optimize your advertising strategy.
• Data analysis: Pay attention to data feedback and adjust operating strategies in a timely manner.

Product listing rules

How to put it on the shelf

There are two main ways to list products on Ozon: single manual upload and batch import.

Batch import steps

1. Enter the product page and fill in the information into the XLS file;
2. Download the corresponding template and fill in the complete information;
3. Return to the personal center to upload files.

Shelf rules

• Specification Parameters: Mark product specifications in detail to facilitate buyer screening.
• Brand Certificate: Some brands require proof of sales.
• Product title: Comply with platform specifications and highlight product features.

Quality and description

Make sure the product is of reliable quality and fully demonstrate its benefits in the description.

Regular updates

Keep product information up-to-date, including price, inventory, etc.

Customer interaction

Actively respond to customer inquiries and collect feedback.

Store opening review time and frequently asked questions

Audit time

Generally, the review cycle is 2-3 weeks, during which time it is necessary to ensure that the information is complete.

Reason for failure to pass the review

• SWIFT code error;
• The information is not filled in English;
• Company name does not match;
• File missing;
• The picture is blurred, etc.

Solve language problems

Chinese interface settings

• Browser translation function: Use Google Chrome to translate pages in real time.
• Translation software assistance: Use tools such as Baidu Translate and Google Translate.

Professional help

• Hire Russian translators;
• Join the cross-border e-commerce community to exchange experiences.

Contact customer service to solve the problem

1. Visit Ozon seller platform homepage;
2. Click “Help” and select Chinese to view the tutorial;
3. Submit an issue via “Create a request” (description required in Russian).

Summary

The Ozon platform has attracted a large number of Chinese sellers with its friendly entry policy and broad market prospects. By abiding by platform rules, focusing on product quality, and actively interacting with customers, sellers can achieve business growth on Ozon. When encountering problems, it is wise to contact customer service or seek help from professional communities in a timely manner.

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