Analysis of diversified marketing models and promotional activities on the OZON platform

In the fiercely competitive e-commerce market, promotional activities have become an important tool for sellers to attract customers and increase sales. As Russia’s leading cross-border e-commerce platform, OZON (Russian: Озон) provides sellers with a series of rich and diverse promotional options. These activities will not only attract more buyers, but will also bring significant revenue increases to sellers.

Main types of promotional activities on the OZON platform

1. Discount
   Discount is a simple and direct promotion method. Sellers can set minimum discounts for different products. When customers pay, the system will automatically select the lowest discount and display it to buyers to enhance sales appeal.

2. Full discount activity
   The full discount activity requires customers to enjoy discounts after their consumption reaches a certain amount. Sellers can customize the consumption amount and the corresponding discount or reduction amount to promote bulk purchases.

3. Buy N Get 1 Free
   Sellers can set up promotions such as “buy two, get one free” or “buy three, get one free”, and the system will automatically deduct the price of the lowest-priced item from the shopping cart to increase customers’ desire to buy.

4. Discount code
   This promotion requires buyers to enter a specific discount code at checkout to receive the discount. Sellers can choose to give discounts or set a reduction amount.

5. Discount code
   After reaching a certain purchase amount, buyers can use discount codes to get discounts. Sellers can also set different discount levels and the minimum consumption amount to enjoy the discount.

6. Minimum discounts
   Sellers can set a minimum discount rate for items participating in promotions. Although different products can have different discounts, the discount codes for all products are usually unified for easy management.

7. Instalment payment
   Currently, the OZON Global platform does not support the installment payment function. This may not apply to Chinese merchants.

Conclusion

Through the above diversified promotion activities, sellers can formulate flexible preferential policies based on product characteristics and market strategies. This can not only enhance the attractiveness of the product, but also effectively promote the growth of sales, thereby bringing greater benefits to the business. As an emerging cross-border e-commerce dark horse, the OZON platform provides a convenient shopping experience and rich promotional tools, allowing sellers and buyers the opportunity to enjoy discounts together and achieve mutual benefit and win-win results.