How to successfully settle in Ozon Europe: Analysis of application process and success factors

Ozon is one of the largest e-commerce platforms in Russia. Founded in 1998, it currently covers 130 cities and has more than 14 million active buyers and 45,000 sellers. In 2020, the platform’s GMV exceeded 195 billion rubles, a year-on-year increase of 140%. In this context, it is especially important for Chinese sellers to understand Ozon’s application process and its success factors.

Ozon application process overview

Step 1: Register an account

1. Visit the Ozon login page and click the registration button.
2. On the Select Country page, select the country to which you want to send your shipment.
3. Enter your personal information such as first name, last name, and email address, and set a password.
4. Follow the confirmation link in the email to activate your account.
5. After logging in, fill in the relevant information and select the product category.

Step 2: Activate account

1. On the Personal Center settings page, fill in the required fields and company information, including the company’s full name and address.
2. Upload company registration documents and other required documents.
3. Fill in the payment account information and make sure the file size does not exceed 32MB.
4. Submit your application for review.

FAQ

• Activation email not received: Please check your spam folder or contact Ozon support team for assistance.
• Application Rejected: Modify the relevant information according to the suggestions in the email, attach the necessary documents and resubmit the application.

Ozon’s success factors

1. Establish reliable infrastructure

Ozon invests in a large-scale warehousing and logistics network to ensure rapid processing and delivery of orders. This strategy enhances user trust and provides consumers with a reliable shopping experience.

2. Extensive supplier network

Ozon has established close cooperative relationships with many suppliers to ensure product diversity and quality. This model meets the needs of different consumers while improving the authenticity rate of products.

3. Focus on user experience

The platform has greatly improved the user experience by optimizing the website interface, providing multiple payment methods and flexible after-sales services. In addition, data analysis and personalized recommendations also promote user loyalty.

4. Strengthen marketing and brand building

Ozon actively carries out brand promotion and enhances its visibility through television, online and social media channels. At the same time, promotional activities are launched regularly to attract consumers and increase sales.

5. Fulfillment of social responsibilities

Ozon focuses on corporate social responsibility and participates in charity activities and community projects, which not only enhances the corporate image but also promotes market development.

By understanding Ozon’s application process and its key elements for success, Chinese sellers can register and do business on this platform more efficiently, and cooperation with Ozon will open up broader market opportunities.