Detailed explanation of OZON content rating: improving product attractiveness and exposure

In the field of cross-border e-commerce, the OZON platform, as a shining pearl in emerging markets, is attracting more and more sellers and consumers with its unique charm. In order to better serve users, the OZON platform continues to introduce various optimization measures. One of the important updates is the introduction of a content rating mechanism. This article will detail how this mechanism works and its impact on product attractiveness.

Understand content ratings

Content rating is a suggested rating system put forward by the OZON platform based on the optional features of the product. It aims to help sellers improve the attractiveness of the product, thereby increasing the probability of buyers choosing it. Sellers can check the content ratings of the items they sell in a variety of ways:

• View directly on the “Product List” page under the “Products and Prices” menu;
• When editing a product card, the rating will appear on the page;
• Use the API interface /v1/product/rating-by-sku to obtain;
• Download the product report in CSV format, which also includes content rating information.

Although high ratings can significantly increase product visibility, they do not directly equate to increased sales. Therefore, best results are achieved when combined with other marketing tools such as promotions, discounted prices, and actively encouraging customers to leave positive reviews.

Methods to improve content rating

To effectively improve the content rating of your products, sellers need to follow the following steps:

1. Enter the product list page and locate the target product;
2. Click the corresponding product cell to enter editing mode;
3. Click the “Edit Product” button to start improving product information [[1]];
4. Fill in as many relevant characteristics as possible, especially those information that have a direct impact on the buyer’s decision-making[[1]];
5. After completing editing, remember to click “Save” to submit for review [[1]];

During the review process, the content rating of the product may be temporarily displayed as “Calculating”. The new rating will not officially take effect until the review is correct.

What constitutes a content rating

Content rating is made up of four main components, with a total score of 100:

• Search features (30 points): Used to help buyers quickly locate the required products, and the score is based on the completion of the features;
• Rich-content and description (20 points)): Enhance buyers’ trust through detailed descriptions and rich multimedia content;
• Multimedia (25 points): including but not limited to photos, videos, 360-degree views, etc. These elements can provide a more intuitive product display;
• Additional Features (25 points): Covers a series of non-mandatory product attributes. The more complete the attributes, the higher the score.

It is worth noting that full points can only be obtained if the seller fills in at least half of the additional characteristics.

In short, through refined management of product information, sellers can not only improve their competitiveness on the OZON platform, but also provide potential customers with a better service experience, thus promoting the long-term development of their business.