How to use Ozon order reports to improve your e-commerce business

In the world of e-commerce, understanding order data is crucial for merchants. The Ozon order report provides a wealth of information, including basic information about the order, financial data, and more information about the buyer. By delving into this data, merchants can better manage their business, optimize sales strategies, and provide a better customer experience.

Understand the basic information of the order

Ozon order report provides basic information about orders, including order number, order date, order status, etc. This information is very helpful in tracking the processing and delivery progress of your order. Additionally, order details can be easily viewed to ensure the order has been processed properly and is ready for delivery to the buyer.

Deep dive into financial data

Financial data is critical to running an e-commerce business. Ozon order reports contain multiple fields, each providing different information about the order. This includes order totals, sales commissions, amounts payable, etc. By looking at this financial data, you can gain insight into the total cost and profit of your order. This helps manage finances and ensure the health of the business.

More information about buyers

Ozon order reports provide additional information about buyers in addition to basic information and financial data. You can learn which regions and cities your buyers come from, as well as their preferences for delivery and payment. This data is critical to understanding your target market and customer behavior. With insights into your buyers, inventory management and sales strategies can be optimized to better meet customer needs.

Explanation of order report fields

Ozon order reports contain multiple fields, each of which provides different information about the order. Here are some fields and their meaning:

• Order number: This is the courier number associated with the order. An order can consist of multiple packages, so each package will have a unique order number.
• Package Status: This field displays the status of the package at the time the report was downloaded. It can indicate whether the package has been signed for, canceled or in other status.
• Order Total: The order total represents the total price of the items based on the quantity of items in the order. Simply put, it is the product of the final unit price of the item and the quantity of the item in the order.
• Ozon ID: This is the product identifier in the Ozon system, which helps track and manage the seller’s products.
• Product code: The product code is the number or identifier of the seller’s product. Each product should have a unique product code.
• Final unit price of the item: This represents the final price of the item at the time of ordering. It is a key financial metric that affects the total value of an order.
• Quantity of items in order: This is the number of items contained in the package and is used to calculate the total amount of the order.
• Discount (%): Discount is calculated in percentage points and represents the percentage discount on the order.
• Discount (Rubles): This is the discount amount in Rubles, showing the discount value in the order.
• Promotions: This field displays the promotions that accompanied the item when the order was placed. Promotions may affect the price of the item and the total order price.
• Sales Commission (%): Ozon commission as a percentage of the selling price. This is important for calculating Ozon commission fees for orders.
• Sales Commission (Rubles): This is the Ozon commission amount in rubles, showing the commission fees charged by Ozon.
• Amount payable: The amount payable indicates the payment received by the seller after selling the goods. It is the total amount of the order minus Ozon’s commission and shipping fee.
• Shipping Rate: Shipping rate is the rate required to get your product to the buyer. This depends on the size, weight and delivery method of the item.
• Shipping costs: Shipping costs represent the amount withheld to get the item to the buyer. It is part of the order.
• Logistics operation date: The logistics operation date refers to the specific date when the product is delivered to the buyer.
• Shipping warehouse: If the product comes from the Ozon warehouse, this field will display the Ozon warehouse where the product has been sent or is about to be sent. This helps track and manage inventory.
• Shipping Region: The Shipping Region field displays the region where the product has been delivered or will be delivered to the buyer. This is important to understand product coverage.
• Delivery City: The delivery city indicates the city where the product has been delivered or will be delivered to the buyer. This helps to understand the target market in more detail.
• Shipping method: The shipping method field displays the shipping method selected by the buyer, such as courier, pickup point, self-service locker, etc. Understanding shipping methods can help provide more flexible shipping options.
• Customer Segment: This field indicates whether the buyer is a subscribed member of Ozon. Subscribers often exhibit different characteristics in terms of purchasing behavior and shopping preferences.
• Payment method: The payment method field indicates the buyer’s chosen payment method for the order, which can help understand the buyer’s payment preferences so that we can better meet their needs.

How to download the report

Now, let’s see how to download the Ozon order report. Here are the simple steps:

1. Log in to Ozon’s personal center.
2. Go to the “Orders” page.
3. If the order comes from your own warehouse, please select “All shipments”. If the order comes from Ozon’s warehouse, please select “From Ozon warehouse”.
4. To get an advanced report with additional information, hover your mouse pointer over ‘Export CSV’ and select the following options in the pop-up window:
   • Financial Data: Add financial information about the order to the report.
   • Analyze data: Add information about buyers to reports.
5. Click the “Export CSV” button.

Once the Ozon order report is downloaded, it can be opened using spreadsheet software such as Microsoft Excel or Google Sheets to view and analyze the data. This will help gain a better understanding of business operations and take steps to improve and grow.

Conclusion

Ozon order reporting is an indispensable tool for managing your e-commerce business. By understanding basic information about your orders, financial data, and more about your buyers, you can better manage your business, provide a better customer experience, and maximize sales results. Don’t overlook this valuable data as it will provide support and direction for the success of your business.