Detailed explanation of Ozon promotion setting: a comprehensive guide from basic to advanced

Promotional activities are an important means in the field of e-commerce to attract customers, increase sales and enhance brand awareness. Whether you are a novice or an experienced e-commerce seller, it is crucial to understand and make full use of the promotion setting tools provided by the Ozon platform. This article aims to comprehensively introduce the basic settings and advanced functions of Ozon promotions to help sellers optimize their marketing strategies.

Basic settings overview

Reporting period

In the Ozon promotion basic settings, sellers can select the sales reporting period to analyze. Options include different time periods such as today, yesterday, week, month, or quarter, which helps sellers understand the effectiveness of promotions during different periods of time.

Filter

Filters allow sellers to filter by category, warehouse type, etc. to more precisely analyze the performance of specific items or channels. For example, sellers can choose to view product data limited to Ozon warehouses, seller-built warehouses, or shipped abroad.

Promotions

This section provides specific data about a specific promotion, including a list of participating products and their performance metrics. By analyzing individual promotions, sellers can understand which mechanisms bring the most sales to orders and decide on follow-up actions accordingly.

Promotional items only switch

After switching this switch, the chart will display the analysis results of products limited to promotional activities, helping sellers compare the sales difference between promotional and non-promotional products.

Graph

The chart shows the total daily number of orders, the average number of orders, and the difference from the previous day, allowing sellers to quickly grasp order trends.

Promotion Calendar

The promotion calendar lists all promotional activities that sellers are currently participating in and their time schedules to facilitate overall planning.

Indicators

Sellers can choose what to display on the chart from four basic indicators: quantity of items ordered, quantity of promotional items ordered, order amount, and promotional order amount.

Other settings analysis

Analyze best-selling categories, models and brands

Other settings for Ozon promotions allow sellers to deeply analyze the categories, models, and brands that perform best during promotions to adjust inventory, pricing, and promotion strategies.

Track the number of card visitors

By monitoring the number of buyers who visit promotional product cards, sellers can gain information about which products generate customer interest and can use this to optimize product descriptions and images to increase conversion rates.

Extended reporting period

In addition to basic reporting period options, sellers can choose to view data for up to a year or customize data for specific time periods to spot seasonal trends and cyclical changes.

Filter by item number

Manually selecting one or more products for analysis can help you more accurately understand the performance of specific products during the promotion period.

Group display

Choose to group and display products by category, brand or model, etc., which can help sellers more clearly understand the performance of different products.

Use additional indicators

In addition to the basic indicators, additional indicators such as the number of canceled and returned items, the number of card visitors, and conversion rates are available to provide more information about the effectiveness of the promotion.

Compare indicators

Comparing data from different indicators helps to discover the connections between them and thus better adjust strategies.

Export data

Finally, sellers can export the data to XLSX format files for further analysis and reporting.

Summary

Ozon promotion settings not only include basic functions such as reporting periods, filters, etc., but also include more advanced functions such as analyzing best-selling categories, extending reporting periods, etc. By properly utilizing these tools, sellers can more effectively analyze sales data, optimize inventory management, improve customer satisfaction, and ultimately achieve sales growth.