How to create and manage product cards on Ozon store to increase sales

Ozon Store, as a well-known online e-commerce platform, provides sellers with convenient product sales channels. In order to successfully sell products in the Ozon store, sellers need to know how to create and manage product cards.

Create product card

The first step in creating a product card is to accept the Ozon store offer and follow these steps:

• Go to the product tab: In the seller backend of the Ozon store, go to the product tab.
• Click Create Product: In the Products tab, click the “Create Product” option.
• Fill in the product information: Next, you need to fill in the basic information of the product, including name, category, item number, price, price before discount, percentage discount, product VAT rate, and weight of the product in the package and size etc.
• Edit product characteristics: Click “Continue editing characteristics” to specify the characteristics of the product.
• Edit media: Click “Continue editing media” to add media content for the product, including up to 15 product images, color samples, etc.
• Create Product: Finally, click the “Create Product” button to complete the creation process of the product card.

Product card management

Basic information of product cards

Product cards are the main interface for sellers to interact with potential buyers. The following is the basic information displayed in the product card:

• Full description, photos and videos: The product card contains a detailed description of the product, high-quality photos and, where possible, a video of the product.
• Inventory: The product card displays the inventory information of the product, that is, the quantity available for sale.
• Total commissions: Sellers can view the total commissions associated with items sold.

Steps to change product photos

Changing your product photos is an important step in making your product more attractive. Here are the detailed steps on how to change product photos in the Ozon store:

• Go to the Ozon store backend, select the “Products” tab, and select the product card whose photo you want to change.
• On the product card page, find and click the “Media” section.
• Add no more than 15 photos: You can upload from your photo album, take a photo with your device and upload it, or provide a link to Yandex.Disk.
• Delete or change photo: Click the option to the right of the photo you want to change.
• Reorder the photos: Touch and drag the photo to the desired location.
• Set primary photo: Drag it to first position. The main photo is usually marked with a special logo.
• Save changes: Click Done and click Apply.

Ozon will check each photo and if everything is OK, the item will appear in the “Ready for Sale” tab in the “Items & Prices” section. If Ozon finds any issues, the item will be placed under the “With Errors” tab and will require further modifications or new images to be uploaded.

Conclusion

Creating and managing product cards on the Ozon store is a key step for sellers to successfully sell products. By following the steps above to create product cards and using the management tools in the Seller Backend, sellers can effectively display and sell products. In addition, by changing the product photos, sellers can improve the attractiveness of the product and attract more buyers’ attention. I hope the guide provided in this article can help sellers better understand how to create and manage product cards on the Ozon store.