How to effectively participate in Double Eleven promotions on Ozon

Promotions are an effective way to attract customers and increase sales. Especially during large-scale shopping festivals such as Double Eleven, e-commerce platforms such as Ozon will launch various promotional activities to help merchants increase the exposure of their products and attract more customers. This article will combine the specific steps for conducting regular promotions on Ozon and participating in the Double Eleven special promotions to provide sellers with detailed operation guides.

Step 1: Log in to Ozon account

First, make sure you are logged in to your Ozon seller account. This is a prerequisite for accessing and managing promotions.

Step 2: Enter the promotions section

In your seller account, find and click on “Promotions” or a similarly named option. All currently available promotions are listed here.

Step 3: Select promotion type

For Double Eleven promotions, you can choose to join different levels of promotions, such as “Hits”, “SUPERhits”, “MegaHits”, etc. Choose the right promotion type based on your needs.

Step 4: Add products to the promotion

General process

• On the selected promotion page, find the “Add Product” button or icon.
• Select the products you want to include in the promotion from the product list and mark them.

Double Eleven Special Case

• If you are participating in Double Eleven promotions, you need to pay extra attention to the quantity and inventory of the products. For example, in the “Hot Sale” event, sellers need to ensure that they have at least 5 pieces of each product in stock.
• You can choose to add products manually or use the “Add all products” button to add all eligible products at once.

Step 5: Set product quantity and discount information

For specific promotions, such as a “Hot Sale,” please make sure you enter the correct quantity of items and adjust the discount information according to the requirements of the promotion.

Step 6: Confirm and submit

Finally, carefully check whether the product information you selected is accurate, and then click the “Confirm” button to complete the submission.

Notes

• Promotional discounts do not overlap: If a product participates in multiple promotions at the same time, the system will use the largest discount.
• Operation restrictions within a specific time period: Ozon has set different modification periods for different types of promotions.

Through the above steps, you can successfully add your products to Ozon’s promotions, thereby increasing your product’s visibility, attracting more potential customers, and boosting sales. Especially during Double Eleven, making good use of this opportunity can greatly promote the development of your e-commerce business.