How to effectively select Facebook ad images: best practices and specifications

When running Facebook ads, the choice of images is crucial to the effectiveness of the ads. Here are some principles, type recommendations, and specifications for successfully selecting Facebook ad images.

Principles of image selection

1. Relevance of product or service
   The selected image must be directly related to the product or service being promoted to ensure that users can quickly understand the theme of the advertisement.

2. Bright and eye-catching colors
   Images should have good color contrast and avoid using images that are too similar to Facebook’s blue and white tone. Using bright colors can effectively attract users’ attention, thereby increasing click-through rates.

3. Concise and clear description
   Avoid using a lot of text in your images and make sure to keep only the necessary information and keep it concise and clear.

Popular Facebook ad image types

1. Happy or smiling characters
   Images featuring smiling people or capturing happy customer moments have been shown to significantly increase click-through rates. Such images can convey positive emotions and attract more users’ attention.

2. Bright and contrasting images
   Choosing colors that contrast well with the background can make it easier for users to identify and remember your brand.

3. Meaningful call-to-action text
   Adding a call-to-action phrase, such as “Win a $250 gift card,” to your ad can more effectively generate user interest. This strategy of matching promotions can often catch users’ attention.

4. Creative and interesting picture materials
   Combining brand features and using funny or creative pictures, such as photos of cute animals or babies, can attract users’ attention immediately and is of great practical value.

Specification requirements for Facebook ad images

1. Facebook news

• File format: jpg or png
• Image ratio: 9:16-16:9 without link, 1.9:1-1:1 with link
• Recommended resolution: 1080×1080 pixels
• Text requirements: The text content should not exceed 20%, the title should not exceed 25 characters, and the link description should not exceed 30 characters

2. Facebook Messenger

• File format: jpg or png
• Image ratio: 16:9 to 1:1
• Recommended resolution: 1200×628 or 1080×1080 pixels
• Text requirements: The text content should not exceed 20%, and the title should not exceed 12 characters

3. Facebook sidebar (PC version)

• File format: jpg or png
• Image ratio: 9:16-16:9 without link, 1.9:1-1:1 with link
• Text requirements: The text content should not exceed 20%, the title should not exceed 25 characters, and the link description should not exceed 30 characters

4. Facebook Stories

• Image ratio: Recommended 9:16
• Recommended resolution: 1080×1920 pixels
• Note: Make sure the core element is within the 1080×1420 area that is not obscured by the title.

5. Facebook search results

• File format: jpg or png
• Image ratio: 191:100
• Resolution requirements: At least 1080×1080 pixels.

Creatives that fail to adhere to these specifications may result in failed uploads or non-compliance with platform requirements, so sellers need to double-check to ensure all images meet recommended standards.