Facebook Ad Account Management and Verification: FAQs and Best Practices

1. Facebook advertising account verification and management

FAQs about corporate account verification

For common questions during Facebook’s public account verification process, the following are detailed answers:

• What should advertisers do if they cannot complete bank account verification or encounter difficulties?

  • Refer advertisers to Facebook’s Help Center and seek assistance from the support team.

• What are the qualification requirements for public account verification?

  • Facebook will randomly select users from advertisers in China to participate in the public account verification process. Advertisers can use this process as long as they see the option to verify a public bank account in their own Business Manager. Will all advertisers eligible for bank account verification be required to undergo this new verification process? Not really. Currently, advertisers can choose the verification method according to their own needs, but in some special cases, eligible advertisers must complete public account verification.

• Do advertisers need to conduct public account verification before submitting or waiting for company verification review?

  • Not necessarily. Advertisers may see the option for public ledger verification in Business Manager, but are not required to perform this verification process.

• Do advertisers in China need to provide an invoice before getting confirmation of the amount?

  • No need. Advertisers do not need to provide an invoice and receive confirmation of the amount on their bank account.

• What information do advertisers need to prepare before entering the bank account verification process?

  • Before performing bank account verification, advertisers should ensure that a corporate bank account has been opened in China, and the account must be associated with a Chinese company (account) that has been established or is about to be established on Facebook. Provide bank name and account number; relevant information about the public bank account (such as company name and business license number) must be consistent with the business license information provided by the company to Facebook.

2. Reasons and solutions for blocked advertising accounts

Facebook advertising is an important means of overseas marketing, but due to various reasons, many sellers’ advertising accounts may be blocked. Here are some of the main reasons and preventive measures:

• Violation of FB Advertising Policy

  • Sellers need to follow community rules when placing advertisements, and advertising content does not include bloody, violent, fraudulent, or false content.

• IP abnormality

  • Changing IP addresses frequently and agreeing to register and log in with the device IP multiple times will cause the IP to be directly locked and the account to be banned. Using a proxy IP can hide the real IP address, thereby ensuring the security of the account.

• Complained or reported

  • Facebook users can complain or report ads. Once complained, FB will conduct a second review of the ads and ban the account if there are any problems. Therefore, avoid using infringing materials and try not to add friends frequently to prevent being viewed as abnormal behavior [[2]].

• How to appeal a banned account?

  • You can complain to Facebook, upload an ID photo or passport to prove your identity, and send an email to the Facebook team to express your determination to follow community rules.

3. Suggestions on opening an advertising account

In order to carry out advertising activities smoothly, sellers can choose to open an advertising account themselves or find an agent to open an advertising account. Both have their own advantages and disadvantages, but for novices or small and medium-sized sellers, opening through an official agent may be a safer choice:

• Advantages of personal subscription

  • Controlling the recharge funds yourself will help ensure the safety of the products sold.

• Advantages of opening through an agent

  • What is opened is a purely commercial account, and agents can assist in unblocking the account, with a higher success rate.

4. Steps to open a Facebook overseas account

If you want to promote advertising globally, sellers can follow the steps below to open a Facebook overseas account:

• Prepare the necessary documents and information, including the company’s registration certificate, tax registration certificate, business license, company bank account information, and identity certificate of the person in charge.

• Register a Facebook personal account and create an overseas account through the advertising management platform.

• Link the payment method to make sure it complies with Facebook’s rules.

• Start the advertising plan, but before doing so, you need to be familiar with Facebook’s advertising policies and local laws and regulations.

Through the above steps, sellers can effectively manage and operate Facebook advertising accounts, avoid unnecessary bans, and achieve more efficient advertising benefits.