How to use Facebook effectively for foreign trade marketing

As the number of Facebook users continues to grow, its functions are no longer limited to providing social services. More and more companies are using Facebook to attract customers and promote their brands. For companies that want to use Facebook for foreign trade marketing, it is crucial to master the correct method of use.

Required preparations

• Be able to log in to your Facebook account.

Operation skills

Create a Facebook business account

1. After logging in to Facebook, click on the avatar to enter the personal homepage and edit the personal homepage information. You can edit your personal avatar and homepage background, and click the camera logo to replace the photo. You can also edit your personal profile on your personal homepage and fill in real and effective personal information. It is recommended to add website and social links to increase the communication between traffic.

2. Use the settings options to complete your personal information or adjust privacy and blocking settings, filter friend requests, and improve the transparency of your homepage.

Create a Facebook Page

1. Click “Create Homepage” in the lower left corner of the homepage, determine the name of the homepage based on the target group or region, and try to name it with brand + core keywords.

2. It is recommended to use a logo to strengthen the brand image for the avatar on the corporate homepage, and use a team photo or creative design drawing for the cover to describe the business.

3. Personalize the homepage information through the settings page, and set up a quick access portal for easy management.

Add friends, groups and follow the page

1. Determine at least 5 searchable keywords and select the users, groups or likes to add. It is not advisable to add a large number in the early stage.

Post

1. Click the post button on the homepage to edit text content such as promotion announcements or new product photos.

2. You can set the post publishing time, position the icon to select sharing objects, add a location, and upload pictures or videos.

Avoid account ban

1. Keep a fixed IP to log into Facebook.

2. Avoid frequently adding strangers. New accounts should post updates and like other people’s posts first.

3. Control the speed of adding friends and joining groups.

4. Don’t send too many short links in Messenger.

5. Update the page regularly and interact with others.

Related links

Choosing the right time to post can help increase your post’s visibility. For example, for American users, you can publish at 11 pm, which is usually the morning time in the United States; if the target group is women, you can consider publishing at 3-6 pm locally. In addition, late-night postings can also help increase the visibility of information.