Analysis of Tmall International’s entry conditions and detailed explanation of investment advantages

In the context of globalization, cross-border e-commerce has become an important bridge connecting global commerce. As China’s leading cross-border e-commerce platform, Tmall Global not only provides overseas merchants with opportunities to enter the Chinese market, but also helps them reach hundreds of millions of consumers. However, it is not easy to enter Tmall Global. Merchants need to meet a series of conditions and requirements.

1. Overview of Tmall Global entry conditions

Investment instructions

Tmall International adopts an invitation-based investment strategy, and the main entities to open stores should be entities from abroad or from Hong Kong, Macao and Taiwan. The platform gives priority to recruiting well-known foreign physical stores/B2C websites and well-known overseas brands that have not entered the Chinese market. In addition, Tmall International has set specific investment standards based on the characteristics of different industries.

Store type

• Brand Flagship Store: An independent brand or a brand directly licensed by a trademark owner. In principle, brand flagship stores can only sell products under the corresponding brand. If the store brand is a group brand, it can sell products from multiple brands under the group.
• Shopping mall type flagship store: Offline supermarket chains, stores or online supermarket chains, store B2C website brand trademark owners or exclusive authorized entities directly provided by the trademark owners to enter the stores established by Tmall International . Such stores can handle multiple overseas brand products across industries.
• Exclusive store: The owner of the brand trademark provides authorization to enter the store set up by Tmall International. Store operations cannot sell products across industries.
• Specialized Store: A store operating two or more brands under the same industry category. Cross-category operations of stores must comply with the “List of Products Allowed for Cross-Category Operations on Tmall International”.
• Galaxy Specialty Store: refers to the distribution of goods to Tmall International’s self-operated or Tmall International brand flagship stores, with no business category restrictions.

Qualification standards for settlement

In addition to providing necessary materials, Tmall Global has the right to require merchants to provide additional supporting documents based on actual circumstances. Specific requirements include trademark registration certificate, authorization letter, etc. to prove its business qualifications and brand strength.

Regulations on goods and services

• Products: Add the Tmall International Authenticity Guarantee Plan. Products originating or sold overseas must be officially settled at the customs through international freight.
• Product page: Product information must be described in Chinese, use international metric units of measurement, and be equipped with Chinese-speaking Want Want customer service.
• Logistics service: Delivery must be completed within 120 hours and can be delivered directly from China’s bonded area to mainland consumers. Logistics details must be traceable.

2. Analysis of Tmall International Investment Advantages

As China’s leading cross-border e-commerce platform, Tmall Global has many investment advantages:

• Brand influence and user base: The platform has strong brand influence and user base, providing merchants with broad market space and development potential.
• Logistics system and payment system: The complete logistics system and payment system make transactions and distribution more convenient.
• Marketing tools and data analysis functions: Rich marketing tools and data analysis functions help merchants improve sales results and operational levels.

With the country’s support for cross-border e-commerce policies and the growth of consumer demand, the cross-border e-commerce market is booming. As an industry leader, Tmall International’s market share and competitiveness continue to increase, providing merchants with a more stable and favorable operating environment.

In short, Tmall Global provides overseas merchants with important opportunities to enter the Chinese market and achieve business success. By in-depth understanding of the platform’s entry conditions and investment advantages, merchants can better grasp market opportunities and achieve their own business goals.

At the same time, merchants should continue to pay attention to market dynamics and platform policy changes, and constantly improve their brand strength and service levels to stand out in the fierce market competition. I believe that with the help of Tmall International, a high-quality platform, more and more overseas merchants will realize their business dreams and jointly create a bright future for cross-border e-commerce.