Detailed explanation of Wish platform policies: Guide to opening a store from overseas warehouse to individual business owner
Wish overseas warehouse logistics policy
In order to improve user experience, the Wish platform has launched an overseas warehouse project. The overseas warehouse policy requires that goods be delivered to consumers within 5 working days (excluding Sundays). If the time limit is exceeded, the buyer has the right to request a refund and the merchant shall bear full responsibility. In addition, the platform counts the late arrival rate of orders every two weeks. If the late arrival rate is greater than 5%, payment for all overtime orders will not be paid, and the products will also be removed from the overseas warehouse project.
In order to encourage merchants to comply with the policy, Wish has also established a rebate reward mechanism. From November 1st to January 31st of the following year, merchants that meet the requirements will receive a bonus of 3% of the payment amount. In addition, joining the Wish Express program can help increase sales and conversion rates.
Price Discrepancy Policy
The Wish platform’s price difference policy aims to maintain a level playing field and prohibits sellers from selling similar products at unreasonably high prices. Policy requirements include but are not limited to: unrelated products that are significantly different must not be listed on the same product details page; product descriptions must be consistent; a single title must not be used to describe multiple products; sales as accessories are prohibited; and unreasonable product combinations must be avoided.
In order to comply with the policy, sellers should understand the platform fee structure, such as the 15% commission rate, and set the minimum selling price accordingly. Prices can be appropriately reduced in the initial stage to increase exposure.
Demonstration video content specifications
The Wish platform also has strict regulations on product demonstration videos uploaded by merchants. Video content must not contain inappropriate elements such as obscene images or hate symbols. Each video can only display a single product, and the duration should not exceed 30 seconds, and the size should not exceed 50MB. No links to other platforms or competing product information may appear in the video.
Guidelines for opening a store for individual business owners
Whether an individual business owner can open a store on Wish depends on the specific requirements of the platform. First, merchants need to provide business license and other documents to complete the certification. Secondly, you should abide by the rules of the platform, such as product quality and service standards.
Penalty and account ban policy
For violations of the rules, Wish will take fines or account bans. For example, late delivery will be subject to a penalty of 20% of the order value or US$1; using a false logistics tracking number will face a higher penalty.
Account suspension circumstances include but are not limited to: high refund rate, selling fake goods, misleading products, etc.
Other important policies
Handling of multiple infringements
Repeat infringement may result in store closure. To avoid such situations, merchants should self-check the products in their stores to ensure that they do not infringe the copyrights of others.
High Quality Product Rebate Program
Every month Wish will select products with outstanding performance and give 1% rebate.
User cancellation order rules
Users can cancel the order within 8 hours after placing the order, and then need to contact customer service.
Some customer questions are open
Some basic customer services are now available directly to merchants.
Conclusion
To sum up, the Wish platform ensures a good shopping experience through a series of policies. Merchants should understand and comply with relevant regulations in detail to avoid unnecessary losses.
The above content is compiled from multiple articles.