A complete guide on how to open and upgrade a cross-border e-commerce Wish account

With the popularity of smartphones, more and more users choose mobile shopping. The Wish platform relies on precise algorithm computing technology to recommend products to potential consumers based on users’ interests and preferences. The Wish platform is a mobile-based shopping platform, 99% of transactions are conducted on the mobile terminal, and its total number of users has exceeded 400 million, with active users reaching 10 million. The products sold by Wish cover 3C digital, maternal and infant, beauty, home furnishing and other categories. The target users are mainly people with a household income of US$65,000. The age group is concentrated between 15 and 35 years old, among which young people between 15 and 28 years old People constitute the main consumer group.

Wish account registration requirements

The Wish platform provides two store types: personal stores and corporate stores. During the registration process, users are required to provide true and accurate information, as inaccurate information may result in account suspension. It is worth noting that each entity can only register one account, so if you have already registered a personal store, you will no longer be able to register a corporate store.

Upgrade from personal store to corporate store

If you choose a personal store in the early stage of registration, if you want to convert it to a corporate store later, it can be achieved. The specific steps are as follows:

1. Contact account manager: Merchants need to contact their account manager in the backend to apply for upgrading the store type.
2. Document submission: Users need to submit qualification certificates that meet the requirements. The upgrade can be completed only after passing the review. Required information includes:
   • Email text: registered email address, user name, QQ number, name of the store’s legal representative, ID number, company name, business license registration number and other information.
   • Attachments:
     1. Original color photos of the company’s business license and tax registration certificate (clear and complete, no post-processing required).
     2. The legal representative holds a color photo of his or her ID card. There must be an office space behind, and the face and ID card information must be clearly visible.
     3. Company qualification documents, including CR certificate and NC1 (share capital and founder page), must be scanned in the same picture, and a business registration certificate must be provided for the tax registration certificate.
     4. If the information between the legal representative and the original registrant is inconsistent, a photo of the original registrant holding his ID card and business license (in one photo) is also required.

Generally speaking, the review time for Wish qualification changes is approximately two weeks. Through the above process, merchants can successfully upgrade their personal stores to corporate stores to meet growing business needs.

In the process of opening a Wish store, it is crucial to understand and follow relevant policies. Ensuring the authenticity and accuracy of account information will effectively safeguard the merchant’s operating rights and brand image.