Guide to efficient inventory and logistics management on Wish platform
Merchants operating on the Wish platform, whether they are newbies or experienced sellers, need to master a complete set of inventory and logistics management methods to ensure the smooth operation of the business. Below is a detailed guide to a few key aspects.
1. Demand Forecasting
Demand forecasting is the basis of Wish’s popular inventory management. By analyzing factors such as historical sales data, market trends, and promotional activities, merchants can develop reasonable demand forecast models to carry out effective inventory planning and replenishment to avoid inventory backlogs or out-of-stock situations.
2. Product price setting
The product sales price refers to the final price of the product sold to users on the Wish platform, including product purchase costs, profits, 15% commission on the Wish platform, and collection fees, etc. The specific calculation formula is as follows:
[ text{Product sales price} = frac{text{Product purchase cost}}{text{Current USD exchange rate} (100% – text{Profit margin} – text{Wish commission rate} – text{Collection fee rate})} ]
3. Inventory management
Inventory filling tips
When filling in the inventory, you should pay attention to the following points:
- Quantity: The maximum inventory quantity is 500,000 pieces. If this value is exceeded, it will be automatically adjusted.
- Initial setting: You can set a lower inventory first when putting it on the shelves, and then increase it after it is approved.
- Periodic Inspections: Regular inventory counts to maintain accuracy.
ABC classification
Adopting the ABC classification helps to manage inventory better. Products are divided into three categories based on sales volume and sales frequency: Category A is a product with high sales volume and high frequency; Category B is a medium-performing product; Category C is a weak performance product. Adjust inventory strategy accordingly.
4. Supply chain coordination
Maintaining good communication with suppliers and logistics companies is key to inventory management. Ensure seamless connection between all links in the supply chain to avoid stockouts or excessive backlogs.
5. Shorten supply chain timeliness
Shorten supply chain timeliness by optimizing order processing processes and strengthening cooperative relationships with suppliers to meet customer needs.
6. Fill in logistics information
Required fields
- Transportation methods
- Logistics company name
- Shipping
- Estimated delivery time
- Estimated arrival time
Notes
- Set freight appropriately. Too high or too low will affect sales.
- Provide tracking information and ensure after-sales support.
- Add order tracking ID in logistics template and use express logistics to speed up payment.
7. Promotion and clearance strategies
Use promotions such as discounts, bundles, etc. to stimulate sales. For slow-moving items, inventory can be quickly cleared through price reduction and other strategies.
Through the comprehensive application of the above methods, merchants can achieve efficient inventory and logistics management on the Wish platform, improve customer satisfaction and promote business growth.