How to effectively use the ProductBoost activity on the Wish platform to increase sales

On the Wish platform, the success of a store depends largely on the exposure and conversion rate of the product. Exposure conversion rate can be subdivided into two stages: exposure to click and click to transaction. This means that even if you have a very high click-to-convert conversion rate, if the initial exposure is zero, you will not be able to convert the transaction. In addition, the activity of the product is equally important, which is divided into passive activity and active activity. The former refers to the basic traffic that can be obtained without frequent operations, while the latter requires sellers to take measures such as optimizing products, updating inventory, regularly launching new products, and participating in ProductBoost and other activities to obtain it.

The value of the ProductBoost campaign and how it works

ProductBoost campaigns are a method that combines Wish Merchant Platform data and algorithms to increase traffic to specific products. By participating in this event, sellers are able to gain additional exposure for their products, especially those with potential. Products participating in the event will receive higher rankings on the search results page, especially when buyers search using relevant keywords.

Advantages of participating in ProductBoost events

• Increase product exposure, improve placement and ranking.
• For new products, it helps to achieve a breakthrough from “0” to “1” and accelerate the initial order generation.
• Accelerate the highlighting of hot-selling items.

Promotion strategies and product selection suggestions

Before launching a ProductBoost campaign, it is important to understand the following key points:

• Keywords are precise search types.
• The promotion effect depends on the set keywords.
• Trying keywords in small languages ​​may help expand the market.
• Payment model is based on thousand impressions, not clicks.

When developing an effective promotion plan, the following points should be considered:

• Make full use of traffic to increase conversion rates.
• Regularly check campaign data and evaluate keyword performance.
• Gradually lower bids when traffic is sufficient to encourage conversions from organic traffic.
• Incorporate daily optimization measures and maintain a high-quality customer service experience.

Selection criteria for ProductBoost activities usually include:

• Newly launched products with initial sales volume.
• The main products of the season.
• Products that require quick test feedback.
• Products with high competitiveness and potential.

Bidding strategy and effect analysis

To maximize the effectiveness of ProductBoost campaigns, sellers should continue to test bids for different keywords until they find the best balance. In addition, it is necessary to continuously monitor market reactions and adjust bids appropriately. Bidding may need to be raised during weekends and special events to account for competition.

Comprehensive consideration of internal and external traffic

In addition to utilizing the internal functions of the Wish platform, external promotion cannot be ignored. Using social media such as Facebook, YouTube, Twitter, etc. for promotion can effectively expand the audience. At the same time, the appeal of the product can be further enhanced through review websites and deal websites.

In short, whether through ProductBoost or other methods, the key is to comprehensively apply various strategies to ensure that products are displayed to target customers at the right time and at the right price, thereby improving overall sales performance.