How to comply with Wish platform rules and successfully operate self-operated products
Overview of product rules
Before successfully listing and selling products on the Wish platform, sellers need to strictly abide by Wish’s product listing rules. Products must comply with local laws, regulations and Wish policy requirements, including regulations on product quality, safety standards, intellectual property rights, etc. Additionally, items must be new, unused, or undamaged, and sales of second-hand items are not allowed.
Product descriptions must be accurate and product categories must not be politically, religiously or racially sensitive. Any behavior that violates Wish promotion policies or event rules is not allowed. Items cannot contain any harmful, dangerous or prohibited items.
Prohibited product types
The Wish platform has clear regulations on contraband and the types of goods that are prohibited from sale. Common types of prohibited products include:
- Illegal and dangerous goods: Such as illegal drugs, guns, explosives, etc. The sale of these goods not only poses a threat to the safety of buyers, but also violates relevant laws and regulations.
- Counterfeit and shoddy goods: Wish strictly prohibits the sale of counterfeit and shoddy goods, including counterfeit brand goods, pirated goods, etc. These products infringe on intellectual property rights and harm the rights and interests of brands and consumers.
- Products that infringe the rights of others: such as pirated audio and video products, pirated software, unauthorized products, etc. These products infringe the intellectual property or commercial rights of others.
The importance of following Wish’s contraband rules
Following contraband rules protects buyers and ensures they are purchasing legal, safe, and authentic products. This not only reduces buyers’ risk of fraudulent, infringing or dangerous goods, but also increases buyers’ trust in the platform. Strict enforcement of contraband rules will help maintain the reputation of the Wish platform. By prohibiting the sale of contraband, the platform can establish an image of reliability, safety and trust, attract more buyers and sellers to participate, and promote the sustainable development of the platform.
The importance of self-marketing rules
Wish’s self-marketing model provides sellers with more sales channels and opportunities. Through self-marketing, sellers can sell their own products directly on the platform without going through third-party channels, improving sales flexibility and efficiency. At the same time, complying with platform rules can protect the rights and interests of buyers, maintain the reputation of the platform, and gain more trust and support from buyers.
Key points of Wish self-marketing rules
Wish has some access requirements for self-operated products, including product quality, supply chain management, return and exchange policies, etc. Sellers need to ensure that their self-operated products comply with the platform’s admission standards to ensure product quality and buyer satisfaction. In addition, Wish requires that the pricing of self-operated products be reasonable and competitive. Sellers need to price their products reasonably based on market conditions and competition to attract buyers and compete effectively with other competitors. Product descriptions and marketing communications must also comply with Wish regulations. Sellers should accurately describe the characteristics and attributes of goods to avoid false advertising and misleading consumers.
Strategies and suggestions for coping with Wish’s self-marketing rules
Sellers should have a thorough understanding of the self-marketing rules of the Wish platform and strictly abide by these rules. Read the guidelines and regulations provided by the platform to ensure that you have a clear understanding of the key points and details of the rules and apply them to your own self-marketing activities. At the same time, sellers should be committed to improving product quality and supply chain management levels, selecting high-quality suppliers, ensuring the reliability and stability of the supply chain, and providing high-quality self-operated products. In addition, establish a good after-sales service system to promptly respond to buyers’ questions and needs, solve after-sales problems, and provide satisfactory solutions.
Conclusion
By complying with the product rules, contraband rules and self-marketing rules of the Wish platform, sellers can conduct compliant sales activities on the Wish platform, protect the rights and interests of buyers, maintain the reputation of the platform, and ultimately achieve better sales performance. We hope that the above content can help sellers better understand and respond to the various rules of the Wish platform and ensure safe and compliant transactions on the platform.