Wish tag optimization skills and core keyword strategy analysis: a practical guide to increase product exposure and sales

In the fiercely competitive e-commerce environment, the Wish platform provides sellers with a lucrative market opportunity. However, in order to be successful on this platform, effective tag optimization and keyword selection are extremely important. This article will comprehensively discuss Wish tag optimization techniques and core keyword strategies for kitchen tools to help sellers increase product exposure and sales performance.

1. Wish tag optimization skills

1. Understand your target audience
   Sellers need to conduct in-depth research into the search habits, interests, and purchasing behaviors of their target audience to select tags that match them, thereby improving the relevance and effectiveness of the tags.

2. Fill in labels accurately
   From a buyer’s perspective, setting tags accurately can effectively improve a product’s ranking in search results, thereby attracting more potential customers.

3. Use popular and specific keywords
   According to the 28-20 rule, give priority to using two big words (flow words) and eight small words (precision words). Popular tags can increase exposure opportunities, while specific long-tail keywords can increase conversion rates.

4. Update labels regularly
   As the market changes, it’s essential to regularly update and adjust your tags to stay relevant to buyer needs.

5. Use data to drive decisions
   Track tag performance by using analytics tools to understand which tags bring more exposure and conversions to your products so you can make data-driven optimizations.

6. A/B testing
   Regularly conduct A/B testing to evaluate the effects of different tag combinations and find the best tag strategy.

2. Selection of core keywords for kitchen tool tags

1. Function and purpose keywords
   For kitchen tool products, sellers should focus on keyword selection of product functions and uses, such as “cutter”, “wok”, etc., to help consumers find the products they need more quickly.

2. Material and quality keywords
   Keywords such as “stainless steel” and “food grade materials” can increase the credibility of the product and help increase sales appeal.

3. Special characteristic keywords
   Highlighting a product’s unique features or design can attract consumers’ attention. Keywords such as “non-slip handle” and “easy to clean” are equally important.

4. Avoid popular tags with high competition
   New products should avoid direct competition with popular tags and instead choose less competitive tags to ensure they remain actionable in the category.

5. Chasing hot spots
   Incorporating current popular keywords into tags while ensuring they are relevant to the product can quickly increase the exposure of the product.

3. Quick product review skills

1. Get the honest store logo
   By obtaining the resources of an honest store, you can enjoy some sales conveniences, such as exempting products from inspection and increasing the speed of putting them on shelves.

2. Keep your store active
   Regularly upload new products, update information and edit products. These active operations can enhance the system’s traffic support for the store.

By understanding the tag optimization skills of the Wish platform and the core keyword strategies for kitchen tools, sellers can not only increase the exposure of their products, but also increase the sales conversion rate, help rapid growth of performance, and thus occupy a leading position in the fierce market competition. a place.