Wish Platform Shipping and Logistics Selection Guide: A Comprehensive Analysis from Rules to Practice

1. Logistics rules and importance of Wish platform

1. Logistics rules

On the Wish platform, all orders must be fulfilled within 5 days, otherwise they will be refunded and the related products will be removed from the shelves. If a seller has a very high number of chargebacks due to failure to fulfill orders in a timely manner, their account will be suspended. In addition, fulfillment rates (i.e. the number of orders fulfilled compared to the number of orders received) can also result in account suspension if they are too low.

2. Order delivery time

The Wish platform emphasizes that orders should be shipped within five days to meet buyers’ expectations, maintain sellers’ credibility, and promote sales growth. Timely shipments not only help improve buyer satisfaction, but also help strengthen your brand image.

2. Selection of shipping methods on Wish platform

1. Own shipping warehouse vs third-party logistics service

• Owned delivery warehouse: Suitable for large sellers or brands, it can centrally manage inventory, improve delivery efficiency, and better control logistics links. However, it requires a large investment of capital and resources.
• Third-party logistics service: Suitable for sellers who do not have their own warehouses and can reduce operating costs and logistics risks. However, there may be challenges with logistics timeliness and tracking.

2. Shipping process

• Log in to the Wish store secret platform: Log in through a computer browser or mobile APP to view the latest order information.
• Confirm inventory and packaging: Confirm product inventory before shipping and select appropriate packaging materials.
• Generate shipping label: Generate and print the shipping label in the backend of the store secretary.
• Choose a logistics method: Choose the appropriate logistics method according to the buyer’s needs and actual situation, such as standard transportation, expedited transportation or express transportation.
• Update order status: After shipment, update the order status to “shipped” and fill in the logistics tracking number into the system.

3. Logistics methods

• Express Shipping: Suitable for lighter and smaller goods, providing fast logistics services.
• Standard Shipping: Suitable for large or heavy items with longer shipping time.
• Postal Service: Suitable for small, lightweight items, providing economical and trackable delivery options.
• Cooperative logistics: Wish cooperates with a number of logistics companies, such as DHL, UPS, FedEx, etc., to provide fast and reliable delivery services.

3. Delivery country selection and holiday mode

1. Selection of delivery country

The sales or delivery countries of all products under the same account on the Wish platform can only be set uniformly. You can choose to deliver to the United States only, deliver globally, or deliver to selected countries. Create multiple accounts to upload different SKUs and select different delivery countries.

2. Store “Holiday Mode”

Adjust the store to “holiday mode” 48 hours in advance to ensure that the store will not receive new orders. Note: After adjusting to holiday mode, please check and process possible orders within at least 24 hours.

4. Things to note

• Logistics Timeliness: Ensure that logistics partners can provide reasonable estimated arrival times to meet customer expectations.
• Tracking and customer service support: Choose a logistics partner that offers reliable tracking systems and customer service support.
• Insurance and Claims Handling: Consider whether the logistics partner offers insurance for shipments, as well as claims handling procedures.

5. Conclusion

Wish platform shipping and logistics options are critical to ensuring smooth delivery and improving buyer satisfaction. By choosing the appropriate shipping method, processing orders in a timely manner, accurately filling in logistics information, and providing high-quality goods, sellers can improve the competitiveness of their stores, meet the needs of buyers, and achieve more success.

We hope that the information provided in this article can help sellers better understand and apply the shipping process of the Wish platform, improve customer satisfaction, and promote business growth.