How to successfully set up a store on the Wish platform and analyze capital requirements

In the current cross-border e-commerce environment, the Wish platform has attracted the attention of a large number of sellers due to its low entry threshold. However, opening a Wish store is not just a simple registration process, but also involves certain capital costs and post-operation details. The following is detailed information on how to use LianLian Pay to receive Wish funds, and the funds required by Wish sellers to open a store.

Steps to use LianLian Pay to receive Wish funds

To receive funds from Wish through LianLian Pay, you first need to complete the following steps:

1. Log in to Wish merchant backend: After entering your Wish merchant account, select LianLian Pay as the payment provider in “Payment Setting” and click “Register”.
2. Register or log in to LianLian Pay: If you do not have a LianLian Pay account yet, please follow the prompts on the official website to complete the registration. If you already have an account, you can log in directly.
3. Automatically complete payment settings: After completing registration or logging in, Wish’s payment settings will be automatically completed. Within 5-7 working days after the settlement date between Wish and you, the relevant funds will be transferred to your LianLian Pay account, and you will also receive a text message or email reminder of the deposit.
4. Contact customer service: If you have any questions during use, you can directly contact LianLian Pay’s customer service. Customer service contact information is as follows:
   • Hotline: 400-091-0999
   • Service email: service@lianlianpay.com
   • WeChat official account: cross-border payment continuously.

The funds required by Wish sellers to open a store

Although the threshold for entering the Wish platform is low, sellers need to make sufficient financial preparations before opening a store. Specific costs include:

1. Prepaid registration fee: A prepaid store registration fee of US$2,000 is required before opening the store.
2. Platform Commission: Wish will charge a certain percentage of commission from each sale, usually 15% of the sales revenue (including selling price and postage).
3. Withdrawal handling fee: Sellers need to pay a certain percentage of handling fees when withdrawing earnings from the Wish platform. The specific fees vary according to different channels.
4. Logistics charges: Logistics charges are determined by the carrier selected by the seller, and the charges vary. In addition, if there is a refund from the buyer, the seller must bear 100% of the refund costs.
5. Platform fines: Wish has strict management of sellers. If you violate the platform rules, you may face fines. For example, the penalty for selling counterfeit and infringing products is US$1 per product. If the reviewed product is edited again and still violates the platform policy, the fine may be as high as US$100.

To sum up, opening a store on the Wish platform not only requires preparation for the initial capital investment, but also requires consideration of future operating costs and potential risks in order to manage funds and risk control in future operations.