In-depth understanding of the age and gender distribution analysis of Wish platform users

The main consumers of the Wish platform are concentrated between the ages of 15 and 34, and the number of female users is significantly higher than that of male users. Research shows that female users are more inclined to consume products that are exquisite and meet aesthetic requirements, which reminds sellers to think from the perspective of consumers when developing products.

In order to effectively attract this young female consumer group, sellers need to not only develop more products that meet women’s preferences, but also optimize product images to trigger impulsive shopping behavior when users are “wandering”. At the same time, although the proportion of male users is relatively small, their spending power cannot be ignored. Therefore, the development of high-priced products for male users is also particularly important.

It is crucial to analyze the needs of customers of different age groups. For example, young students aged 14 to 20 usually have limited financial resources and are suitable for recommending lower-priced and novel products; first-time workers or young parents aged 20 to 24 are more inclined to fashion and maternal and infant products; Customers aged 24 to 34 years old tend to have a certain economic foundation, pay more attention to the quality of goods, and prefer formal wear and 3C products; finally, customers over 34 years old, due to their diverse identities, usually have high-quality products related to outdoor activities and home gardens. There is strong interest in the product.

In addition to paying attention to user preferences and sales data, sellers should also pay close attention to the product development and operation ideas of the Wish platform. In addition to the main platform, Wish has also launched four vertical apps, including Geek, Mama, Cute, and Home. The category products covered by these apps can not only meet the diverse needs of users, but are also loved by consumers. By observing the products and development trends of these vertical apps, sellers can better grasp market trends. For example, when a seller releases 3C products in the background, the products will appear on Wish App and Geek App at the same time, thereby achieving higher exposure and further improving sales results.