Features and advantages of the Wish platform: comprehensive analysis
Wish is a cross-border e-commerce platform founded in 2011, headquartered in Silicon Valley, USA, and founded by Peter Szulczewski (CEO) and Danny Zhang (CTO). The platform was initially just a shopping guide website that displayed products in the form of pictures. With its high-quality content, it accumulated a large amount of user traffic. It eventually transformed into an e-commerce trading platform and rapidly developed and expanded.
Platform features
High user stickiness
Wish focuses on “algorithm recommendation” shopping on the mobile side, providing users with personalized product recommendations. Each user sees different product information.
Social networking website that can realize shopping function
Wish uses intelligent push technology to push products that they like and collect to APP customers, truly achieving point-to-point push, and the customer order rate is very high.
Provide purchasing service for product pictures
There are a large number of beautiful product pictures on Wish, which users can purchase and own at any time.
Platform advantages
Global coverage
Wish has 300 million overseas buyers and a huge sales base.
Product exposure
Increase product exposure through bidding to attract traffic.
Mobile shopping
97% of Wish’s order volume comes from the mobile terminal, making buying and selling transactions highly efficient.
Easy selling
Intelligent push technology accurately reaches consumers.
Precise algorithm
The platform’s precise algorithm recommends products to interested users.
Product pricing and order processing skills
Pricing mechanism
Item prices on Wish usually do not include postage, and sellers clearly list the item price and shipping costs.
Order processing skills
- Order Management: Timely confirmation and preparation for shipment.
- Shipping preparation: Ensure sufficient inventory and choose the appropriate logistics method.
- Fill in logistics information: Fill in the logistics company name, waybill number and other information promptly and accurately.
- Logistics Tracking: Ensure the accuracy of logistics information and communicate with buyers on the logistics progress of orders in a timely manner.
Main services
Product promotion
Wish’s product promotion (ProductBoost) can help products gain more exposure and increase sales.
WishExpress
Join WishExpress and use the five push methods on the APP front-end to bring more than 3 times the traffic to the product and increase the repurchase rate by 14%.
EPC merger order
EPC (Export Process Center) can merge items purchased by the same user across stores and ship and deliver them together. Joining EPC can not only save more logistics costs, but also enjoy free return guarantee services.
WishPost
WishPost is a cross-border e-commerce logistics product launched by Wish, providing merchants with fast and efficient cross-border export logistics services such as exclusive warehouses, dedicated line products, and professional warehousing.
Payment Eligibility
The time it takes for an order to become eligible for payment depends on the order type, logistics service provider and other factors. The specific timetable is as follows:
- Level 1: Wish Express orders are eligible for payment immediately after delivery is confirmed by the logistics service provider, or 45 calendar days after fulfillment is confirmed by the logistics service provider.
- Level 2: Orders are eligible for payment 45 calendar days after fulfillment is confirmed by the Level 2 logistics service provider.
- Level 3: Orders can be eligible for payment 75 calendar days after fulfillment is confirmed by the Level 3 logistics service provider.
- Level 4: Orders can be eligible for payment 90 calendar days after fulfillment is confirmed by a Level 4 logistics service provider.
Conclusion
With its unique algorithm recommendations, mobile shopping experience and global coverage, the Wish platform occupies an important position in the cross-border e-commerce field. By mastering product pricing and order processing skills, sellers can better operate their stores on the platform and provide a high-quality shopping experience. The various services provided by the Wish platform also provide more support for sellers.
This article integrates the content of multiple articles and aims to comprehensively introduce the features and advantages of the Wish platform.