Detailed explanation of Wish platform operation skills: comprehensive guidance from store opening to promotion

1. Registration and rules

Registration process

• Log in to the Wish merchant platform and click the “Free Use” button to register as a member.
• You will receive an email from Wish in your mailbox. Click the “Enter My Store” button to enter the store creation page.
• Enter relevant information to complete store creation and submit products for store review.

Rules Overview

• Merchant qualification requirements: Merchants on the Wish platform can be producers, retailers, brand owners, craftsmen, artists, etc., as long as they can produce, manufacture or have wholesale and retail rights. All are eligible to sell products on Wish.
• Prohibited Goods: It is prohibited to sell service goods, intangible goods, unauthorized goods, alcohol, tobacco products, drugs, live animals, human remains, pornography, weapons, etc.
• Customer Service: Promptly respond to users’ requests for orders, changes to shipping addresses, returns and exchanges, etc.

2. Product list and optimization

Product list

• Provide accurate product information to avoid misleading users.

Product Optimization

• High-quality product pictures: Taken from multiple angles to clearly display the product.
• Concise title: No need to stuff keywords, it is concise and clear.
• Tags: Fill in carefully, up to 10 words, including precise words, broad words, product words, and attribute words.
• Description: Concise and clear, suitable for reading on mobile screens.
• Color and Size: Fill in the details to help increase exposure.
• Price strategy: Reasonable pricing and timely adjustments to attract users.

3. Store Optimization

Store elements

• Update frequency: Maintain a high frequency of updates to increase traffic.
• True information: Inventory quantities and product descriptions must be true.
• Timely upload certificates: Brand-related certificates can help get more traffic.
• Sales rate: Optimize or remove products that have not been sold for a long time.
• Delivery rate: Choose a logistics company with fast speed and stable transportation.
• Chargeback rate: Lower your chargeback rate to get more traffic.
• User Rating: Aim for five stars.

4. Logistics and after-sales

Logistics

• Fast delivery, choose the right logistics company.

After sales

• Promptly handle refund requests and resolve user issues.

5. Promotion and Marketing

Promotion rules

• Prices and shipping charges on promotional products may not be increased.
• Do not reduce inventory of promotional products.
• If you promote prohibited products, you will face fines.

Marketing methods

• ProductBoost activity: Obtain traffic through bidding keywords.
• Off-site traffic: Use social media and other channels to promote.
• QR code marketing: Increase product exposure.
• Influencer Promotion: Cooperate to promote products.
• Gifts for old customers: Maintain customer relationships.

6. Product selection skills

Product selection suggestions

• Choose products that consumers can make a decision to buy without requiring further data, such as clothing, accessories, beauty products, etc.
• The price should not be too high to avoid affecting the conversion rate.

Conclusion

The operation of the Wish platform involves many aspects, from store creation to product optimization to logistics and after-sales, every link requires careful operation. Sellers should make full use of the various rules and tools of the platform to continuously improve the overall performance of their stores, so as to stand out in the fierce market competition.