Pinduoduo’s cross-border non-moving product follow-up strategy and detailed explanation of release taboos

In today’s e-commerce market, Pinduoduo’s cross-border platform, as an emerging star, has attracted the attention of many merchants and consumers. However, as business continues to expand, merchants may face a common problem: no moving products. For these products, how to carry out effective follow-up and management has become an important issue before merchants.

Follow-up strategy for products without dynamic sales

Store positioning and product selection

First of all, store positioning and product positioning are crucial. As a cross-border seller, you should have a very clear understanding of where its core consumer market is, where the customer demand points are, what are the characteristics of the store, and where are the personal advantages. This is not only the first step to a successful store, but also the basis for all subsequent promotion and operations. In terms of product selection, it is recommended that the selected products have a life cycle of at least one year to facilitate subsequent product upgrades; at the same time, they must comply with current fashion trends and pay attention to industry trends, and the monthly keyword search volume should exceed 100,000 as much as possible. In addition, it is necessary to ensure that the supply of goods has certain advantages, that the supply is stable, the cost is low, and the profit margin is large, so as to prevent the infringement of funds in product selection.

Set keywords and product activities

Keywords are a very important part of the search traffic on the site. Although the system will recommend some keywords, these keywords may not be accurate enough and may be used by other merchants. Therefore, merchants must master accurate keywords to improve the search weight of the store. At the same time, reasonable activity settings are also the key to increasing sales. For example, the domestic Double 11 is a good time for merchants to make money; this activity model can also be applied to cross-border e-commerce. Merchants can set up activities according to local conditions and choose good suppliers to prevent shortages when orders are made.

Taboo words for product launch

For cross-border merchants on Pinduoduo, it is very important to understand the taboo words for product launches. This can not only help merchants avoid violations, but also improve product approval rates and sales results.

Brands and religious taboos

It is strictly prohibited to publish counterfeit goods, such as counterfeit LV. Appearance image patent infringement is also not allowed. For example, the smiling mouth has been registered by smiley and cannot be used. When describing a product, especially gold, silver, masonry and stone products, if it is not real gold, silver, diamonds or gems, the product title and product text information must be clearly described. In addition, it is necessary to prevent the appearance of religious-related characters or symbols.

Political and racial issues

Avoid involving politically sensitive topics, such as improper use of the national emblem and flag, images of political figures and related text content, etc. At the same time, regarding racial issues, the use of any racially discriminatory words or images is prohibited.

Sensitive topics and violence

Avoid touching on sensitive topics, such as the epidemic, black incidents, etc. In addition, it is prohibited to post any product descriptions related to violence or negative factors, such as gun accessories, drug implications, etc.

If merchants want to succeed in Pinduoduo’s cross-border overseas business, it is crucial to understand the taboo rules. This article reveals Pinduoduo’s taboo rules for cross-border product launches, helping merchants avoid violations and implement product marketing strategies. Whether it is brand protection, political sensitivity or personal injury content, this article provides detailed regulatory requirements to help merchants successfully conduct business on Pinduoduo’s cross-border platform.