Following the full-hosting business, the cross-border e-commerce platform Temu launched a semi-hosting business. This article focuses on the analysis of Temu’s semi-hosting logistics methods and the advantages of Temu’s semi-hosting.
The semi-hosting model is mainly aimed at overseas merchants such as Amazon and independent stations whose goods are located overseas. The main purpose is to solve the pressure of merchants to clear inventory.
Unlike the full-hosting model, in the semi-hosting model, merchants ship and fulfill their contracts by themselves. There is no link such as sending samples and reviewing versions. Merchants have a certain pricing power over the goods, but they cannot exceed Amazon.
In the semi-hosting model, merchants need to reopen a store, choose the semi-hosting service, upload basic product information, maintain inventory, and complete delivery. Temu is responsible for perfecting product details, assisting merchants in comparing prices, putting products on the shelves for sale in sites such as the United States and Europe, and providing customer service support for consumers.
The launch of the semi-hosting model this time may be a current pilot for the next book-to-book business. Unlike cross-border e-commerce that ships from overseas, the book-to-book business is supplied and fulfilled by local merchants, and the platform’s fulfillment costs are lower and the timeliness is shorter.
Temu semi-hosted logistics mode:
Merchants are responsible for: warehouse management, direct delivery of goods to consumers, and reverse logistics.
The platform provides: flexible delivery options, including single-piece delivery or multiple-piece combined delivery.
Under the full-hosted mode, sellers need to prepare goods at Temu’s domestic warehouses, such as the three major warehouses in Guangzhou, Yiwu, and Hong Kong. This part of the logistics freight is borne by the seller, and then the platform will centrally ship overseas. Under the semi-hosted mode, sellers need to complete the logistics services of the entire process, including warehouse management, delivery fulfillment, inventory maintenance, terminal delivery, reverse logistics, etc.
Temu semi-hosted advantages:
1. Reduce the burden on merchants in marketing and customer service;
2. Utilize the expertise and resources of the e-commerce platform to improve product competitiveness;
3. The fast delivery method helps to improve consumer satisfaction.
The above content is about Temu semi-hosted logistics mode and the advantages of Temu semi-hosted. Merchants should operate business processes correctly according to their own store models, and strive to increase product sales while enjoying the advantages of the semi-hosting model.