Temu overseas book-to-book model detailed explanation and FAQs

In the field of cross-border e-commerce, Temu has become the choice of many sellers with its unique overseas book-to-box model. This article will provide detailed answers to some common questions about this model for Temu overseas editions to help sellers better understand and use this model.

1. Ways to increase exposure and sales

Although Temu does not have advertising, sellers can still increase their store’s exposure and sales through many ways. Temu will regularly open various activities for merchants to participate. In the future, merchants will be given more operational authority, allowing them to have more autonomy in increasing exposure and sales.

2. Logistics fee setting

For the setting of logistics fees, Temu will issue corresponding product rules to regulate it. Merchants need to consider logistics costs when setting prices to ensure that the final selling price is sufficient to cover all costs. Whether the specific fees will be set by the merchants themselves or a unified standard will be adopted will be further clarified by subsequent rules.

3. API docking

In order to facilitate data interaction and management by merchants, Temu will open the API interface simultaneously after it goes online. This enables merchants to achieve more efficient data communication with the platform and improve operational efficiency.

4. Payment method

Temu’s payment collection process is similar to the full custody model: after the user confirms receipt of the goods, the money will be automatically transferred to the seller’s account without incurring late payment fees. The payee is usually the registered entity of the store or the authorized payee.

5. Shipping to multiple countries

Temu allows a single store to ship to multiple countries, providing convenience for sellers to expand the international market. Merchants can adjust shipping strategies according to market needs in different countries.

6. Re-register a semi-managed store

If sellers who already have a fully managed store want to open a semi-managed store, they need to add a sub-store to the main account and select the semi-managed model. The number of registered stores for each subject type (ID card, individual business license, enterprise license) is different, as follows:

• ID Card: Only one store can be registered
• Individual business license: 20 stores can be registered
• Enterprise license: 20 stores can also be registered

7. Settlement fees

A deposit is required to settle in Temu, the specific amount is as follows:

• Fully managed spot model: RMB 1,000
• Pre-sale JIT model: RMB 5,000
• Semi-managed model: RMB 10,000

8. Comparison of advantages

Compared with the fully managed model, the semi-managed model has the following advantages:

• Reduce advertising costs and customer service pressure
• Improve logistics speed
• Increase available categories

Compared with other platforms, Temu is more competitive in terms of traffic promotion and price.

9. Temu vs AliExpress

When choosing Temu overseas semi-custody and AliExpress overseas hosting, sellers should consider the following factors:

• Pricing power: Temu gives sellers more flexibility
• Process simplification: Temu’s semi-managed model eliminates the need for steps such as product selection and sample delivery
• Market positioning: Temu mainly targets Amazon FBA type goods

Summary

Through the answers to the above questions, we hope that sellers can have a deeper understanding of Temu’s overseas book-to-book model and make the best choice for themselves. As the platform rules continue to improve, I believe Temu will achieve greater success in the field of cross-border e-commerce.