Temu store opening requirements and comparison between semi-managed and fully managed models

With the continuous development of the e-commerce industry, Temu has gradually become an important e-commerce platform. Before deciding to open a store on Temu, it is particularly important to understand its store opening requirements and the differences between different hosting models. This article will introduce in detail Temu’s store opening requirements and the significant differences between its semi-managed and fully managed models.

1. Requirements for opening a Temu store

1. Business License: Whether you are an enterprise or an individual business owner, you must have a valid business license.
2. Identity Authentication: You need to provide the ID card of the legal person or operator and complete the real-name authentication.
3. Product information: Products sold on the platform must provide at least one picture and price.
4. Store link: If there are store links and product sales screenshots of other cooperative platforms, they can be provided as optional fields.
5. Fund settlement: The personal bank card with the same name as the business license operator will be used for fund settlement.

2. Comparison between semi-managed and fully managed models

Temu provides merchants with two operating models: semi-managed and fully managed. There are significant differences between the two models in terms of store management, contract fulfillment, product selection and pricing rights.

1. Differences in store management

In the fully managed model, merchants are only responsible for the supply and production of goods, while the platform is responsible for store operation and management. Relatively speaking, if a fully managed merchant wants to switch to a semi-managed model, it will need to re-establish a brand new store, re-set up the store and put products on the shelves. In the semi-managed model, merchants need to be more involved in store operations and management, including order processing and other details.

2. Differences in performance obligations

Fully managed merchants only need to deliver goods to domestic warehouses, and other logistics-related matters are handled by Temu. However, under the semi-managed model, merchants need to be responsible for orders from overseas warehouses and complete delivery and return processing themselves, which requires merchants to have higher logistics management capabilities and resources.

3. Differences in product selection processes

In the fully managed model, merchants need to go through product selection, sample delivery, version review and drawing review, etc., and the subjectivity is low. In contrast, the semi-hosted model allows merchants to quickly put existing products on the shelves without going through a cumbersome review process.

4. Differences in pricing power

In the fully managed model, merchants must follow the platform’s pricing strategy; in the semi-managed model, merchants can set their own prices based on their own costs and market conditions.

Despite the above-mentioned differences between semi-managed and fully managed models, the Temu platform still provides traffic, advertising and sales support for merchants, so that no matter which model is chosen, merchants can enjoy platform resources to increase product exposure and sales.

By understanding Temu’s store opening requirements and the differences between semi-managed and fully managed models, merchants can make more informed choices, thereby improving the efficiency of their e-commerce operations and business development capabilities.