Instagram Marketing Tools: From Beautiful Pictures to Intelligent Analysis

As one of the world’s leading social platforms, Instagram is characterized by huge traffic, rapid information dissemination, and a highly active and engaged user base. In order to stand out on this highly competitive platform, sellers not only need beautiful pictures, beautiful copywriting, suitable traffic tags, and diversified activities, but also make full use of various tools for packaging and operations.

Over: Add an artistic touch to pictures

Over is an application focused on adding text and artistic rendering effects to Instagram pictures. By using Over, users can easily add text content in various fonts to pictures, many of which are popular among users. In addition, Over provides rich artistic rendering effects to make content more attractive. For sellers who are committed to creating high-quality content, Over can definitely add a lot to their work.

Layout: The puzzle tool of the Instagram family

The Layout app developed by Instagram allows users to stitch together 2 to 9 pictures into a complete image. Although Layout is not very powerful in terms of functionality compared to similar domestic software, it is made by Instagram and therefore performs well in terms of practicality. Through this application, users can easily create more visually impactful works.

ScheduGram: a good helper for scheduled publishing

ScheduGram allows users to set the content and publishing time of Instagram posts in advance, and automatically publish them on time. This feature is ideal for marketers who need to manage multiple accounts, as it allows users to operate multiple Instagram accounts simultaneously under one account, or have multiple team members manage the same account. With ScheduGram, marketers can plan their posts for the next few days in advance to avoid missing out on the best time to publish.

Iconosquare: Deep insights into your Instagram data

Iconosquare is one of the top Instagram analytics tools on the market. It can help marketers gain in-depth understanding of account interactions, including comments, likes, followers and messages. With Iconosquare, users can track people who have recently unfollowed and have the opportunity to understand why they unfollowed, and the tool can also indicate which posts are most popular with fans, providing direction for subsequent content creation.

like2buy: Make shopping more convenient

Research shows that up to 78% of consumers will make a purchase as a result of a brand’s marketing campaign on social media. Although you can only place one external link on your Instagram profile, like2buy solves this problem. It creates an online gallery dedicated to all the user’s products and provides a specially crafted like2buy link. Click this link to view all products and jump directly to the shopping site. For brands with multiple Instagram accounts, the official website link can be placed through the main account, while other accounts use like2buy links to ultimately guide users to the shopping page. This strategy has been used successfully by many well-known brands such as NastyGal and Forever21.