Instagram Marketing Strategy: Attract Young Users and Increase Brand Engagement
As a platform with relatively young users, Instagram will actively and actively interact with some of their favorite internet celebrities and brands. With more than 24 million daily visits and monthly active users exceeding 300 million, Instagram has become the second largest mobile social platform in the United States. User engagement on Instagram is 15% higher than Facebook and 20% higher than Twitter.
Clear market positioning
Before starting Instagram marketing, merchants need to clearly define their market positioning. Instagram has more young users than Facebook and Twitter. Among Internet users aged 18-29, 53% use Instagram, while among those aged 30-49, 25% use Instagram.
Choose a suitable account name
The name should be as easy to search as possible. If the product or brand name has been registered, you can add “official” at the end. For Internet applications, you can add “app”.
Improve the Bio introduction section
Bio is a profile part of an Instagram account. You can introduce the product or company in one sentence, or use a cool idea and add the website/download link. If you have a physical store, you can add the coordinates.
The importance of pictures
Pictures are the most direct way to capture people’s vision. Although Instagram posts use images and videos to spread content, picture posts have a higher engagement rate than videos. Visual marketing is better than text marketing. Research shows that the brain processes visual content 60,000 times faster than text content. 40% of people report that visual marketing is more useful than plain text.
Use tags
Just like domestic Weibo, Instagram also has a tag function, that is, hash tag. Its function is to aggregate related content through some tags. The purpose of using a hashtag is to gain more exposure, so it is necessary to ensure its relevance while ensuring its popularity.
Analysis of successful cases
GoPro
GoPro has done a good job in social media marketing. It not only provides users and fans with promotional information about brand products, but also creates a space for them to stimulate their imagination and stimulate their interest in a more unique way. concepts have a deeper understanding.
Kellogg’s
Food manufacturing brand Kellogg’s turns Instagram pictures into currency. In Stockholm, Kellogg’s store has turned into an Instagram photo store (Instashop), where you can exchange for a free box of cereal by taking a photo of the product and uploading it to Instagram.
fbb
fbb’s goal with Instagram marketing is to attract fashionistas and boost sales. fbb, together with Nishtasha Digital Media Private Limited, has created a five-day interactive web series for Instagram Stories called “#pujoperfect” Love Stories. The campaign encourages customers to visit fbb’s Instagram page, increasing the brand’s affinity and showcasing its fashion designs in a creative way.
Successful cases of Instagram marketing applications show that by cleverly leveraging the platform’s features, brands can effectively increase user engagement, which in turn translates into actual sales.