Lazada prepares for Double 12: Detailed explanation of merchant stocking specifications and safety requirements

With the arrival of Double 12, merchants on the Lazada platform are actively preparing to achieve good results in this important promotional event. In order to ensure that goods can be delivered to consumers smoothly and to ensure the safety of warehouse operators, Lazada has specially formulated detailed merchant stocking specifications and safety requirements.

Merchant Preparation-Dimensions and Weight Specifications

In order to ensure smooth logistics, Lazada has put forward specific requirements for the weight and size of products: the weight of each product must not exceed 20kg; in terms of size, the sum of the three sides must be controlled within 300cm, and the length of one side must not exceed 110cm ( Except for land transportation in Thailand & Vietnam). These regulations help improve sorting efficiency and reduce damage during transportation.

Merchant Preparation-Package Packaging Specifications

Correct packaging not only protects the goods, but also ensures smooth logistics. The following are some of Lazada’s basic requirements for parcel packaging:

• Cylinder-shaped items and other irregular-shaped items should be packed in appropriate cartons, and reinforced with bubble bags, bubble columns and other materials to prevent extrusion and deformation;
• The use of transparent bags or ziplock bags that can be opened multiple times is prohibited;
• For heavier or larger-sized products, it is recommended to use better quality cartons for packaging;
• The packaging size should be suitable for the product to avoid excessive label deformation;
• Do not use woven bags as packaging materials because the labels are difficult to stick firmly;
• Avoid using tape to bundle multiple packages to prevent them from being mistaken for a single package or lost due to the clear tape falling off.

For sharp or fragile items, it is recommended to use carton packaging, wrap the tip with foam cotton, and attach a fragile label.

Merchant Preparation – Specifications for Pasting and Printing Orders

The correct pasting and printing of the receipt is the key to ensuring that the package reaches its destination accurately. Here are some things to note:

• The face sheet should be pasted in the middle of the package to avoid pasting it across or not on the same plane;
• Ensure that the printed barcode of the receipt is clear, complete, and has no broken needles;
• Avoid barcodes that are too blurry or ink that is too thick, affecting scanning;
• The receipt only needs to contain a valid FM TN barcode.

Safety requirements for self-delivery by merchants

In order to ensure the safety of operations in the warehouse, there are also clear regulations on the dress code of personnel entering the park:

• The shoes worn must completely cover the soles of the feet, the sole or heel height should not exceed 3.8cm, and the heel width should be at least 2.5cm;
• In the operating area, pants and casual pants worn must fit well and the trouser legs must not exceed the heels;
• The length of shorts should not be shorter than mid-thigh, skirts and overalls are prohibited, and the belt of shorts must be fastened at all times;
• It is prohibited to wear revealing, loose, torn or dirty clothing, as well as suspenders and hip-hugging clothes;
• Do not wear sunglasses or sunglasses when entering the operating area.

How to maximize sales during Double 12

In addition to adhering to the above specifications, merchants should also focus on how to maximize their GMV (gross sales) by increasing traffic, improving conversion rates, and increasing unit price per customer. Specific strategies include but are not limited to:

• Use different event entrances to obtain more traffic. Different store levels will have different entrances for registration activities;
• If there are multiple registration entrances for the same event, you should participate in them all to gain more exposure opportunities.

The above are the relevant specifications and suggestions formulated by Lazada to welcome Double Twelve. I hope every merchant can prepare in advance and stand out in the upcoming big promotion!