Analysis of product decoration tools on Lazada platform and trends of young consumers in Southeast Asia

As one of the most well-known online shopping platforms in Southeast Asia, Lazada not only has excellent performance in product diversification and service quality, but also provides sellers with powerful product decoration tools to help products gain more traffic and exposure. . This article will start with the product decoration tools on the Lazada platform to explore the consumption trends of young consumers in Southeast Asia.

Detailed explanation of Lazada product decoration tools

Media Center

Media Center is a video upload function provided by Lazada for sellers, allowing sellers to directly upload videos to the platform media center to automatically play them in a Wi-Fi environment. This feature aims to attract more users’ attention through visual content and improve product conversion rates. The specific steps are as follows:

1. Find the media center entrance in the product management interface;
2. Click the video link to enter the upload management video page;
3. Create a new video project;
4. Follow the instructions to upload the video and cover;
5. Complete upload and await review.

Video requirements:

• The resolution needs to be above 480 pixels;
• Length no longer than 60 seconds;
• Supports wmv, avi, mpg, mpeg, 3gp, mov, mp formats;
• Cover size must comply with platform regulations.

Decorate Products (PDP for short)

PDP tools are mainly used to decorate product pages to make them more attractive. By configuring PDP, sellers can direct product traffic to the store to form a private traffic pool. Specific operations include:

1. Select the products that need decoration;
2. Enter the PDP decoration page;
3. Edit Banner content;
4. Save and publish.

PDP supports text and image editing, which helps improve user experience.

Lorikeet (product details page decoration)

Lorikeet tool is used to edit product detail pages to make them more attractive. Through this tool, sellers can freely edit the content of the details page and add more interactive elements to enhance the user’s browsing experience. The specific steps are:

1. Select the target product and enter the details page editing mode;
2. Add or modify content;
3. Save changes.

Lorikeet also supports image and text editing and provides a variety of templates to choose from.

Three major consumption trends among young consumers in Southeast Asia

According to Lazada platform data, young consumers in Southeast Asia are showing the following three major consumption trends:

Super food lightly processed

In the context of increasing health awareness, young people are more interested in foods that have health benefits and are easy to prepare, such as superfoods such as kale, quinoa and blueberries. These foods are often prepared through simple cooking methods such as salads or stir-fries. Eat to retain maximum nutritional value.

Three lows, no additives

While pursuing health, the younger generation also pays attention to the purity of food, preferring foods with low sugar, low fat, low GI and no additives. This trend reflects the importance consumers place on food safety and transparency.

Adapt to any scene

Changes in modern lifestyles encourage people to choose products that are multifunctional and easy to carry. For example, products such as “portable juicing cups” are popular for their portability and practicality. They not only help consumers enjoy fresh juice anytime and anywhere, but also effectively prevent the loss of nutrients.

The Lazada platform has successfully met the needs of consumers in different countries in Southeast Asia by providing diversified and high-quality goods, as well as professional logistics and payment solutions. Whether looking for healthy food or home appliances, Lazada provides users with a wealth of choices and has become one of the most popular e-commerce platforms in the region.