Insights on the Southeast Asian Food Market: A Complete Guide to Food Categories on the Lazada Platform

Guidelines

Malaysian market characteristics

• Cultural background: A relatively high proportion of Chinese people are receptive to traditional Chinese festival customs, such as canned meat, moon cakes, rice dumplings, etc., which are very popular;
• Health awareness: Consumers have a high awareness of health and wellness, and health-preserving scented tea bags and soup bags are relatively popular in the local area;
• Fast food culture: Instant noodles, luncheon meat, canned food and other products dominate the market;
• External influences: Japanese and Korean snacks such as Korean honey nut snacks are also popular.

Philippine market characteristics

• Consumption Preferences: Consumers prefer to buy snacks, sweets, and high-calorie products online, with spicy bars, sandwich biscuits, candies, etc. selling better;
• Fast food culture: Influenced by European and American culture, breakfast products such as fruit cereal, corn flakes, and instant coffee are more popular;
• Price Sensitivity: Price has become one of the important factors for local consumers to choose products. Therefore, a combination of products with low unit prices, small sizes, and multiple flavors can attract consumers to make quick decisions.

Singapore market characteristics

• Health awareness: Consumers have strong health awareness and require online and offline beverages to be labeled with nutrition grade labels;
• Japanese and Korean trend: The popularity of “Japanese and Korean style” has driven the sales growth of Japanese and Korean snacks;
• Income level: The per capita income is relatively high, so the acceptance of brands and high-priced products is also relatively high;
• Policy restrictions: Online sales of meat products (such as dried meat, canned meat) are restricted.

Thailand market characteristics

• Market size: As one of the largest markets in the food category on the Lazada platform;
• Taste preference: Consumers prefer packaged foods and snacks, especially sweets, such as small cakes, crunchy snacks, oatmeal brittle, chocolate, etc.;
• Demand for convenience: With the accelerated pace of life, instant vegetable soup, instant noodles and other convenient foods are becoming more and more popular;
• Social influence: Consumers like to share their food experiences on social media and are easily encouraged to develop new products.

Summary

Overseas warehouse stocking strategy

• Small batch testing: For new products that are in line with market trends, small batches can be prepared first to test market response;
• Existing verified products: Products that have been successfully verified through small package direct mail can be directly stocked to overseas warehouses.

Product selection and marketing

• Continuous innovation: Pay close attention to platform information updates and competitor dynamics, and adjust product selection strategies in a timely manner;
• Participation in platform activities: Actively participate in various promotional activities organized by the platform, and use various marketing tools to increase store exposure;
• Testing promotion: Encourage consumers to try new products by giving away samples, thereby increasing conversion rates.

The above is a specific strategic analysis of how to carry out food categories on the Lazada platform under the market environment of different countries and regions. Hope this helps!