Lazada lighting product selection sales improvement skills and market insights
As one of the largest e-commerce platforms in Southeast Asia, Lazada provides merchants with broad development space. This article will start from the market status of the lighting category and discuss how to increase sales through product selection and optimization strategies.
1. Overview of market status
1. Mainstream products
Demand for decorative lighting increased significantly in the second half of the year, especially in November and December, when sales peaked throughout the year. Therefore, September is the best time to start stocking overseas warehouses. Decorative lamps have a wide price range. Traditional decorative lamps are widely favored because of their high quality and low price. As an emerging product, projector lamps have attracted many buyers with their novel designs.
2. Desk lamp
Basic style table lamps sell extremely well around the back-to-school season. Decorative table lamps are not only used for home decoration, but are also often given as holiday gifts. The price difference of such products mainly depends on the design, materials and process complexity.
3. Chandelier
Young people prefer simple style chandeliers, such as INS style, Nordic style or Japanese design; while middle-aged and elderly people prefer large chandeliers that are complex and highly decorative.
4. Outdoor lights
Outdoor lights need to be solar powered and waterproof, especially during the rainy season. Multi-piece purchase or package-type SKUs are more popular.
2. National Characteristics
1. Malaysia
November and December are the peak months for weddings, and ambient lights and decorative lights are hot-selling.
2. Philippines
The demand for waterproof outdoor lights is strong during the rainy season (July to October). Red, gold, and silver are commonly used colors.
3. Singapore
White-collar workers prefer simple ceiling lamps, while large families prefer high-end crystal lamps.
4. Thailand
LED lighting products mainly rely on imports, accounting for about 80% of market demand.
5. Vietnam
The power system is unstable and solar garden lights are in high demand.
3. How to view sales volume
On Lazada, sellers can check sales in a variety of ways:
- Number of reviews: Estimate sales by dividing the number of reviews by 70%-80%.
- Third Party Tools: Use market analysis software to obtain detailed data.
- Industry Market Services: Pay to obtain more professional market analysis reports.
- Sales Report: Lazada provides key indicators such as monthly sales volume and sales volume.
- Marketing Tool: Participate in promotions to gain visibility.
4. Secrets to successful product selection and sales
- Understand the target market: Research the needs of the target audience and accurately position the product.
- Product quality and service: Ensure product quality and provide high-quality after-sales service.
- Optimize product pages: Design beautiful, easy-to-use pages to improve user experience.
- Marketing Strategy: Leverage platform promotions and advertising tools to increase exposure.
- Customer Relationship Management: Respond to customer feedback in a timely manner and establish a good reputation.
5. Delete products with no sales volume in batches
- Optimize inventory: Regularly clear out products with no sales volume and reduce inventory backlog.
- Improve sales efficiency: Adjust sales strategies through data analysis.
- Improve the shopping experience: Make sure the products featured on the platform have sales potential.
Conclusion
On Lazada, selecting products in the lighting category requires an in-depth understanding of the market characteristics and consumer preferences of different countries. By refining product selection, optimizing product page design, and using effective marketing methods, sales can be significantly increased. At the same time, rational use of the sales volume viewing tools and batch management functions provided by the platform can help sellers better manage inventory and improve overall sales efficiency.
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