Comprehensive comparative analysis of Lazada and Wish stores: choosing the best cross-border e-commerce platform

In the context of the increasing prosperity of cross-border e-commerce, more and more Chinese sellers are turning to international e-commerce platforms like Lazada and Wish. Both platforms have their own characteristics and attract different types of sellers and consumers. The following will conduct a horizontal comparison between Lazada and Wish from multiple dimensions to help sellers make a more informed choice.

1. Platform positioning

Lazada is the largest e-commerce platform in Southeast Asia. Its main market covers Southeast Asian countries and has a huge user base. It is suitable for sellers who want to expand their business in the region. Relatively speaking, Wish is a mobile shopping platform targeting the European and American markets, with its main users coming from mobile terminals. Wish’s customer unit price is usually low, but the number of users is huge. Similar to Taobao, it is suitable for sellers who are willing to sell products at lower prices.

2. Settlement requirements

In terms of entry, Lazada has higher requirements for sellers and only allows sellers with certain cross-border e-commerce experience to enter. Individual sellers cannot register directly and usually need to have successful sales records on other platforms such as Amazon or eBay. Wish, on the other hand, is relatively open and supports individuals and businesses to settle in. Sellers only need to prepare relevant information to apply, which is suitable for novices and small sellers.

3. Fee structure

Lazada does not charge deposits or similar fees when opening a store, but will charge 1%-4% commission, accounting processing fees, withdrawal fees, and applicable value-added tax based on order transactions. In contrast, Wish requires a store prepaid registration fee of US$2,000 when registering an account, and charges a 15% commission for each order transaction. In addition, there are indicators such as withdrawal fees.

4. Logistics and transportation

In terms of logistics, Lazada requires sellers to deliver the goods to its domestic warehouse first, and Lazada is responsible for uniform distribution to customers. Wish, on the other hand, allows sellers to choose their own shipping options, and can use international express delivery, dedicated logistics or overseas warehouses, thus providing sellers with more flexibility in logistics choices.

To sum up, Lazada and Wish each have different market positioning, entry requirements, fee structures and logistics solutions. Sellers can choose the most suitable platform for cross-border e-commerce business based on their product features and market demand.