Detailed explanation of Lazada batch loading techniques and tools
As one of the largest e-commerce platforms in Southeast Asia, Lazada provides merchants with rich and efficient batch loading tools. This article will introduce in detail Lazada’s bulk delivery methods and their advantages, helping merchants better utilize these tools to improve sales efficiency.
1. Introduction to Lazada batch listing tools
Lazada provides merchants with a variety of batch listing methods, including link collection, keyword collection, whole store collection, cross-border supply and marketing, plug-in collection, import collection, etc. These tools simplify the listing process, eliminating the need for merchants to perform complex settings or redundant steps. They support batch settings to upload product details and flexibly control the frequency of releases.
Use the store secretary to load goods in batches
Shop Secret is a tool specially designed for Lazada sellers. It provides a wealth of functions, such as batch uploading, batch modification of product information, etc. First, sellers need to register a store secretary account and choose a suitable package. Next, bind the Lazada account and the store secretary account. After that, you can upload products by manually adding them or importing them into Excel sheets in batches.
Clone and batch edit products
When you need to clone products from other channels (such as Shopee, Bukalapak, etc.) to Lazada, you can batch select the products to be cloned, select the target Lazada store and clone it to the draft store. When editing products in batches in the Lazada store, you need to fill in the product category, required information, and match it with the variant type of the Lazada channel.
2. Lazada bulk upload software and its advantages
Lazada provides a variety of batch upload tools, including Seller Center, Excel templates, API interfaces and third-party software. Among them, Seller Center has a built-in batch upload function, which is simple and convenient to operate; Excel template is suitable for listing a large number of products at one time; API interface is suitable for merchants with technical development capabilities; third-party software provides more advanced functions.
ASC page batch upload
Log in to the ASC page through the “Products → Manage Products” path, select the “Import” tab, and download batch upload templates by category. The template includes sections such as “Instructions”, “Data Terminology”, “Upload Template”, “Valid Values” and “Example”. When filling out the upload template, make sure to use the correct template and fill in the required attributes correctly.
3. Batch listing process and precautions
Merchant must select the corresponding category and conduct a keyword search before uploading products. When filling in the SPU information, if the brand is not in the Lazada brand library, you can fill in OEM. In addition, you should also pay attention to the following points:
- Maintain grammatical integrity and formatting rationality;
- “Highlights” requires 3-8 selling points, arranged in dots;
- Make sure the product image matches the description;
- For branded products, authorization is required before uploading;
- Avoid uploading duplicate products.
Through the above methods, merchants can manage Lazada stores more efficiently, improve sales efficiency, and expand market share. We hope that all merchants can make full use of these tools and processes to conduct business better and realize greater business opportunities.