Detailed explanation of Lazada store pricing and operation strategy

The Lazada platform sells a variety of products globally, and even the same product may have price differences on different sites. This article will integrate the content of multiple articles to discuss in detail Lazada’s product pricing methods in Indonesia and the problems that Lazada may encounter in the early stage of store operation.

1. Lazada Indonesia site pricing rules

1. Original price and promotional price

Lazada’s prices are expressed in the local currencies of each country, and sellers need to pay attention to currency conversion. The price at the Indonesian site must be in thousands of Indonesian rupiahs. For example, 111,000 and 39,000 are legal prices, but 111,999 and 38,738 are not accepted. The original price must be filled in. It is recommended to fill in the promotional price to increase the click rate and conversion rate. If a promotional price is set, the promotion start and end dates need to be specified; if no promotional price is set, the relevant fields should be left blank.

2. Inventory management

Sellers must accurately fill in the reserved inventory quantity to prevent order cancellation due to insufficient inventory. Responsibility for order cancellation rests with the seller.

3. Pricing Tools

Lazada provides a six-in-one auxiliary pricing tool, but it is recommended that sellers create their own pricing tables to cover more detailed expense items such as commissions, payment fees, etc.

2. Operational challenges and coping strategies

You may face many challenges in the early stages of operating a Lazada store, such as product selection, brand building, supply chain management, marketing and promotion, and customer service. The key to solving these problems lies in continuous effort and continuous improvement.

3. Lazada wireless headset new product sales skills

For digital products such as wireless headphones, Lazada has launched the Global New project to support new product incubation. In this project, industry managers intervene from the product selection stage to guide merchants to conduct refined operations and provide platform activity traffic support at different incubation stages.

1. Localized product selection

Industry managers select marketable products and reference pricing based on local consumer perspectives and platform data.

2. New product operation

After using LazCoins activities to accumulate a fan base, push new product limited time discount information through CEM to promote conversion.

4. Lazada distribution skills

1. Featured Products

Understand buyers’ consumption habits and choose products with a certain amount of traffic but less competition.

2. Focus on optimization and promotion

Carry out key promotions for potential products to create hot products.

3. Payment strategy

Test different styles to identify superior products.

4. Switch to premium mode

Focus on products with high profitability, high repurchase rate, small size, light weight and easy operation.

5. Flexible adjustment of strategies

Adjust prices or replace featured products based on product performance.

5. Lazada Pricing Strategy

1. Drainage products

Set products with obvious price advantages to attract traffic. It is recommended that at least 20% of the store be low-priced products that attract traffic.

2. Affordable products

Pricing should take into account the average price of similar products on the platform.

3. Profit products

Pricing is higher than that of popular and affordable products, focusing on product quality and service.

6. Cost accounting

Before setting the price successfully, various costs need to be clarified, including procurement fees, packaging fees, domestic and international logistics fees, Lazada commissions, payment fees and cash withdrawal fees.

7. Lazada Logistics Services

Lazada provides convenient logistics solutions for Chinese cross-border sellers, reduces logistics costs through consolidation and local distribution, and provides visual tracking services to optimize user experience.

Through the above strategies, sellers can better manage store operations and increase sales. Remember, before setting any price, be sure to consider Lazada’s event pricing and calculate the actual revenue for different discounts.