Detailed explanation of Lazada settlement: rules, procedures and FAQs

As one of the largest e-commerce platforms in Southeast Asia, Lazada has attracted the attention of countless merchants. This article will integrate Lazada’s entry rules, procedures, and FAQs to help merchants better understand the entry requirements.

1. Lazada entry rules

1. Product listing rules

Before selling products on the Lazada platform, merchants must ensure that product information is true and accurate, including product name, size, material, color, brand and other information. Product pictures should be true and clear, prices must be accurate, and inventory must be accurate. The sale of counterfeit products, pirated products, prohibited items, etc. is prohibited.

2. Store association rules

Merchants can create multiple stores through the Lazada platform, but they must ensure that each store has independent product inventory, order management and operational strategies, and must not engage in fraud or other bad behaviors through multiple stores.

3. Order authenticity

When merchants sell products on the Lazada platform, they must ensure the authenticity of orders and are not allowed to have false orders. False orders refer to merchants deliberately creating false orders through order manipulation and other means to increase their order volume and evaluation.

4. Commission Policy

As a seller, you need to pay a certain percentage of commission to obtain the right to sell goods on Lazada. The exact percentage of commission fees depends on the type of product sold and the price range.

2. Settlement process

1. Register an account

Merchant needs to open the official Lazada merchant website and click on the entry section. During the process of registering an account, it is very important to fill in relevant information. Please pay special attention to the following:

• Select a location in mainland China and use a valid Chinese mobile phone number for identity verification.
• Prepare your corporate Alipay account for verification. If you do not have a corporate Alipay account, you need to apply and prepare in advance.
• When setting a password, the password must be at least 8 characters and contain at least 1 letter, 1 number and 1 symbol.
• When performing Alipay verification, log in to the corporate Alipay account according to the guidelines for verification.
• At the same time, please make sure to read the contents of the Lazada cross-border contract carefully before settling in to understand the relevant regulations of the platform.

2. Submit information

After registering an account, merchants need to log in to the system and fill in address information and company information. When filling in your business information, please note the following:

• How to choose the main product category of the store: According to the products sold, query the corresponding first-level category, and then select the corresponding category group to fill in.
• Fill in the questionnaire: Please be sure to provide true company information, because the platform will conduct regular visits and verification later. Once the information provided is found to be false, the store will be closed.

3. Upload products

After merchants join Lazada, they need to upload real product information. Please ensure that the product information uploaded is accurate and complete to avoid rejection of your application. In addition, merchants can also add appropriate descriptions, pictures and other information according to the requirements of the platform to enhance the attractiveness and sales ability of the products.

4. Bind payment account

The last step is to bind the payment account so that the merchant can successfully receive payment for the order. After submitting the above information, merchants need to wait patiently for Lazada’s relevant review. The audit results are divided into two types: “audit passed” and “audit rejected”. When the review is passed, a notification email will be sent to the registered email address, indicating that the registration is successful. On the contrary, if the review is rejected, the merchant will be notified via email.

3. Does Lazada require a corporate account?

For individual sellers, there is usually no need to have a corporate account. You can use your personal bank account to conduct transactions by providing relevant personal information and bank account number. This method is simple and convenient, suitable for individual entrepreneurs or small-scale sellers. However, if you are a business or company, Lazada may ask you to provide public account information. This is because Lazada needs to ensure that the seller has the appropriate legal qualifications and business entity, and can provide complete invoices and tax reporting records. Public accounts can provide a more standardized and transparent transaction process, helping Lazada and consumers better understand the seller’s operating conditions. In addition, public accounts can also provide corporate sellers with more flexible financial management and capital operations.

4. Lazada Logistics Embargo Rules

When conducting transactions on the Lazada platform, sellers must comply with a series of strict logistics embargo rules and related policies to ensure the compliant operation of the store. The following is a comprehensive overview of the Lazada platform’s logistics embargo rules and prohibited goods list:

• Dangerous goods: Including flammable, explosive, corrosive, radioactive and other dangerous goods.
• Contraband: including illegal drugs, narcotics, firearms and ammunition, controlled knives, etc.
• Intellectual Property Violation Products: including illegal pirated products, infringing products, counterfeit and shoddy products, etc.
• Animals, plants and their products that are prohibited from transport: including wild animals and their products, protected plants and their products, etc.
• Other prohibited commodities: Including other commodities that do not comply with the regulations of the Lazada platform, such as children’s toys that do not meet safety standards, electronic products with safety hazards, etc.

5. Frequently Asked Questions

Q1: If I am selected as Lazada Taobao Selection, do I need to set up an English version of the details page?

No, for products that meet the product selection rules and are selected on the Lazada platform, the system will automatically translate the product title and details, and can only be put on Lazada after passing the review of Lazada product publishing standards.

Q2: Where can I see Lazada orders? How to know the trading volume and turnover?

Currently, if the order is placed on Lazada, there will be a Lazada logo in the order information. In the future, there will be a special section in the backend of the Seller Center to display the transaction volume and transaction value.

Q3: Is it necessary to register a brand on Lazada?

Not necessarily. However, if you are selling products of other brands, you need a brand authorization letter.

6. Summary

Lazada needs to comply with a series of rules and processes, including product listing rules, store association rules, order management rules, etc. Only by complying with these rules can sellers achieve better sales results and improve the reputation and credibility of the store. In addition, merchants also need to understand the Lazada entry process, including registering an account, submitting information, uploading products, and binding a payment account. Through the guidance of this article, I hope to help merchants quickly enter Lazada and achieve good sales results!