Detailed explanation of Lazada platform traffic panel: comprehensive analysis of traffic sources and optimization strategies

For merchants operating on the Lazada platform, it is important to understand the traffic of the store and its source. The traffic panel not only provides detailed traffic data, but also helps merchants analyze traffic changes to formulate effective optimization strategies. This article will introduce in detail the various parts of the traffic panel and their functions.

Traffic Overview

The traffic overview section provides store traffic data in the recent period, including the following key indicators:

• Total Traffic: The total number of customers who have browsed the store, covering all pages.
• Traffic to Products: The number of customers who visit the product page.
• Conversion: The proportion of visitors who complete a purchase.
• Visitors: The number of unique visitors entering the store.
• Pageviews: The total number of visits to each store page.
• Followers: The number of users who follow the store.
• New Followers: The number of new followers.
• Unfollows: The number of users who have unfollowed the store.

This data helps merchants evaluate store performance and adjust marketing strategies as needed.

Traffic by Page

The page traffic situation shows the distribution of visits to different pages, and can be viewed by device type (mobile phone/computer):

• Store Homepage: The number of visits to the homepage reflects the overall attractiveness of the store.
• Product Detail Page: Usually has the highest number of visits, indicating that customers come directly to the product page through search.
• Other Store Pages: Including Profile, All Products, promotion pages, Feed, Category, Search, etc. The level of traffic can reflect the effectiveness of the store’s internal link design.

If you find that the traffic on your homepage or other important pages is low, you should consider increasing promotions or improving the page design to attract more visitors.

Traffic Structure

The traffic structure section reveals how visitors find your store or product:

• Lazada Guided Traffic: Traffic directed through the platform’s built-in features (such as search).
• Customer-Initiated Traffic: User-initiated access, such as through shopping cart or order history.
• External Traffic: from channels outside the platform, such as social networks, external links, etc.

It is worth noting that many merchants have not yet made full use of the free resource of Feed, resulting in almost zero traffic. At the same time, when analyzing traffic growth, one should not be satisfied with just seeing the numbers rise, but should also explore the reasons behind it. , especially when organic search results change.

Traffic Advisory

The traffic suggestions section provides optimization guidelines based on current traffic performance, including information such as main traffic sources and the most attractive places for visitors, to help merchants better locate problems and take corresponding measures to improve them.

In addition, the “Select seller picks SKU now” function allows merchants to select products that participate in specific promotion programs to further increase exposure.

As can be seen from the above introduction, Lazada’s traffic panel is a powerful tool. It not only provides detailed data analysis, but also guides merchants on how to effectively improve store visibility and sales.