Detailed explanation of decoration techniques and Seller Picks for popular shops on Lazada platform

Store decoration on the Lazada platform is not only an important part of showing the personality of the store, but also a key step to improve the effectiveness of private domain traffic operations. Good store decoration can not only attract customers’ attention, but also effectively promote the conversion rate. Below is a detailed guide to decorating.

Store decoration steps

1. First, select the “Store Decoration” option and enter the decoration section.
2. In the decoration interface, the decoration section of the PDP link can be edited on the “custom page”. If you want to decorate the “Store Home Page”, you need to click the “Edit” button to enter the decoration page.
3. You can choose to use the existing decoration templates provided by Lazada and make personalized edits on this basis.
4. If you want to design it yourself, there are a variety of sections to choose from, including categories, pictures, media, products, promotions, etc.
5. You can choose a decoration template according to your needs, and you can start editing by dragging the required template to the decoration page.
6. For all banners where images can be set, links can be placed. The specific operation is to click the “+” button in the “1” area to select the image, then click “Set Link” in the “2” area to place the link, and finally click the “Save” button to complete the setting.
7. After completing all decoration settings, just click the “Publish” button to complete the decoration publishing.
8. The decoration plan on the mobile terminal can be easily copied to the computer terminal. It is recommended to decorate the mobile terminal first, and then synchronize it to the computer terminal through the one-click copy function.
9. Creating clear store navigation is essential to guide buyers through the types of products your store sells. This step can be achieved by selecting “My Store Category”.
10. Finally, don’t forget to set the store LOGO. The specific operation is to click the “Store Settings” button in the upper right corner, select a store LOGO picture in the pop-up interface, and click the “Save” button to save and publish.

Seller Picks improve search ranking

In addition to the above store decoration guide, the Lazada platform also provides a tool called “Seller Picks”, which is currently the only free way to improve search rankings on the platform, helping to increase product search exposure and conversion rates. .

Conditions for obtaining Seller Picks

• Ordinary merchants need to meet four basic conditions: Seller Rating ≥70%, more than 3 SKUs online, IM response rate ≥85%, and store decoration completed.
• For LazMall merchants, in addition to meeting the basic conditions, they also need to meet additional requirements in specific markets. For example, sites in Malaysia, Thailand, and the Philippines require KA or high potential (HPM) merchants, and conversion rate rankings in some categories. Top merchants; Singapore, Indonesia, and Vietnam sites only require KA or high-potential merchants.

Set Seller Picks

1. Select the “Seller Picks” option under the traffic section on the ASC main page.
2. Click the “Add Products” button and select the products you want to promote from the product list.
3. After selecting, click the “Add” button to complete the addition.

Please note that the Seller Picks list is updated weekly, and merchants who have not used it for two consecutive weeks may be disqualified.