Lazada Detailed Process Guide

Lazada, as one of the largest online shopping platforms in Southeast Asia, has attracted more and more sellers to join it. In order to help new sellers better settle in Lazada, the following are the detailed steps of the Lazada settlement process.

Step 1: Register an account

First, sellers need to register a Lazada account. During the registration process, merchants need to use a valid Chinese mobile phone number for identity verification. Merchants can register through Lazada’s official website or mobile application. If you already have a Lazada account, you can log in directly using your existing account. In addition, it should be noted that when selecting a Chinese region location, use a valid Chinese mobile phone number for identity verification.

Step 2: Use Enterprise Alipay for verification

Next, merchants need to use Enterprise Alipay for verification. Before verification, merchants need to ensure that their Alipay accounts have passed real-name authentication. If the merchant does not have an Alipay account, you can go to the Alipay official website to register. After completing the verification, the merchant can proceed to the next step. In addition, the password needs to be at least 8 characters and contain at least 1 letter, 1 number and 1 symbol.

Step 3: Submit information

After the verification is completed, the merchant needs to submit its identity certificate, business license and other relevant information. In order to ensure the authenticity of the merchant’s identity, Lazada will review the submitted information. If the merchant’s information fails to pass the review, it will need to submit the information again for review. This link mainly completes filling in address information and company information. Fill in the correct address. If a return occurs after opening the store, it needs to be sent to this address, and true company information needs to be filled in.

Step 4: Upload real products

After registering a Lazada account, merchants can start uploading their own products. When uploading products, merchants need to ensure that the product information is true, accurate, and complete, and that the pictures and text descriptions are clear. At the same time, merchants also need to ensure that the uploaded products comply with Lazada’s regulations and standards. Please be careful to upload real products, otherwise your application will be rejected.

Step 5: Binding payment account

This link mainly binds the corporate collection account. The card account number must be applied for in advance, and the collection account must be a business account, not a personal account. Alipay currently only supports 5 countries (Malaysia, Singapore, Thailand, Philippines, Indonesia) and does not support Vietnam.

Step Six: Qualification Review

After completing the above steps, the merchant’s account and products will enter the qualification review stage. During the qualification review stage, Lazada will review the information submitted by the merchant and the uploaded products. The audit results are divided into two types: “audit passed” and “audit rejected”. When the review is passed, the registered email address will receive 6 emails, notifying the successful registration in the 6 countries; when the review is rejected, the registered email address will receive 6 rejection notification emails.

While waiting for the platform to review qualifications, merchants can complete the following matters in advance in the backend to facilitate subsequent operation and management of the store:

• Upload the prepared product information in advance, click the “Add Global Products” link in the background and save it (but it cannot be published and must be approved by the store before it can be published).
• Log in to Lazada University, learn courses related to Lazada store operations, become familiar with the platform’s operating rules, and lay a solid foundation for subsequent store operations.

Conclusion

The above is the process of joining Lazada. From registering an account to uploading products to passing the review, each step requires careful operation by merchants. When joining Lazada, merchants also need to abide by the platform’s regulations and not infringe on the intellectual property rights of others. At the same time, merchants need to pay attention to the quality of goods and after-sales service to meet the needs of buyers. I hope the above introduction will be helpful to sellers who are considering joining Lazada.