After understanding the various reasons for returns, sellers should make some summaries based on these reasons for returns to reduce the return rate.
①When communicating with buyers, sellers must be positive and enthusiastic, handle the problem quickly, try to meet the requirements of buyers, solve the problem, and let them feel that the seller is taking their problems seriously. If the communication is effective, the buyer is likely to cancel the return application.
In addition, here is another little trick. When communicating with buyers, sellers can give buyers appropriate discounts, such as suggesting that buyers do not return the goods, and return part of the money to buyers as compensation. This will have no impact on the seller’s account and will also benefit buyers, achieving a win-win situation!
②The seller informs the buyer that he is willing to provide after-sales service. During the period between the seller’s shipment and the buyer’s receipt of the goods, the seller can send an email to the buyer to inform him how to use the product and the precautions for using the product, and remind the buyer that if he encounters a problem that cannot be solved, he can contact the seller at any time, and can also make some optimization suggestions for the product. In this way, the buyer will have a certain understanding of the product after receiving the email, and will not directly refund when encountering problems but consider seeking help from the seller. A simple email can give customers a good experience of being valued, increase the store’s favorable reviews, and reduce the return rate.
③ The product page should be authentic and detailed, the instructions should be illustrated with pictures and text, explain the operation steps, and the text should be professional and authentic.
The packaging should be safe and exquisite, and the logistics should be timely and reliable.
④ Regularly count the product return rate, filter out products with high return rates, and analyze and summarize the specific reasons for buyers’ returns. If the return is caused by product quality problems, the seller should decisively abandon the product or optimize and improve the product as soon as possible.