Reasons and solutions for failure of Lazada product review

Lazada, as Asia’s leading e-commerce platform, is known for its strict review mechanism. This mechanism not only helps improve the overall credibility of the platform, but also ensures the interests of consumers. For sellers, it is particularly important to understand the review process and frequently asked questions. The following will introduce in detail Lazada’s review process, possible reasons for review failure, and corresponding solutions.

1. Analysis of Lazada review process

Lazada’s review process mainly includes three steps:

1. Product compliance: First, Lazada will check whether the product meets shipping and sales requirements. This stage involves basic information about the product, such as price, shipping terms, etc.

2. Image and category review: The platform requires the uploading of clear and authentic product images, and prohibits the inclusion of inappropriate content. The review time generally does not exceed two working days.

3. Online monitoring: After the product is launched, Lazada will continue to monitor its compliance, focusing on contraband and infringement issues. Violating products will be marked as “Poor Quality”.

2. Possible reasons for failure to pass the review

Incomplete information

Lazada requires complete store opening information, and any missing information may result in failure of the review.

Duplicate registration

Each seller is limited to one account, and any form of duplicate registration will be rejected.

The information is untrue

All information submitted must be accurate. False information will result in the application being rejected.

The settlement test did not meet the standards

Completing relevant training and passing the test are necessary conditions for successful registration. If you score less than 50%, you will not be able to pass.

Audit failure caused by factors other than pictures

• Selling prohibited products: Such as Xiaomi brand products and food, etc.
• Duplicate listing: Lazada prohibits multiple uploads of the same product.
• Lack of product information: For example, package size, weight or warranty period are not filled in.
• Unreasonable price: The promotional price is too low or the discount is too large (more than 80%).
• Description does not match: The product description does not match the actual product, or there are multiple attribute settings errors.
• Alleged infringement: Unauthorized use of another’s trademark or design.

3. How to solve the problem of failed review?

Complete information

Make sure to provide all necessary information, especially store, product and company qualifications.

Avoid duplicate registration

Confirm that you have never registered an account on Lazada to avoid using the same information for multiple attempts.

Authentic and credible information

All information submitted must be true and valid to establish good credibility.

The importance of settlement testing

Study the platform rules carefully and work hard to pass the test.

What to do after an audit fails

• View review feedback: Make adjustments based on specific reasons provided by the platform.
• Edit and resubmit: Make sure all information is accurate.
• Consult platform customer service: Get more guidance and support.
• Be patient: Revise again and again until you meet the requirements.

To sum up, by understanding Lazada’s review mechanism in detail and taking appropriate measures to resolve issues, sellers can increase their probability of passing review and thus succeed in this highly competitive market.