Lazada: the cross-border e-commerce platform leading the Southeast Asian e-commerce market

Lazada was founded in 2012 and is headquartered in Singapore. Its business covers six Southeast Asian countries: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. As the largest B2C platform in Southeast Asia, Lazada is known as the Southeast Asian version of Amazon. On April 12, 2016, Alibaba Group acquired Lazada for US$1 billion and became its holding company.

Main features of Lazada platform

1. Extensive and diverse product selection

The Lazada platform mainly sells products in 13 categories, including beauty, home furnishing, fashion, health, electronic products and sports equipment. The platform has 80,000 local and international sellers selling products from more than 2,500 brands. Fashion, health and beauty are the fastest growing businesses.

2. Cross-border shopping

Lazada allows consumers in Southeast Asia to purchase products from around the world, conveniently order international brand products, and enjoy the convenience of cross-border shopping.

3. Merchant settlement

Merchants applying to join Lazada must provide a photo or scanned version of the company’s business license, and a photo or scanned version of the legal person’s ID card. The entry process includes contacting the account manager to obtain the application form, submitting materials for preliminary review, signing the agreement online, opening an account after passing the review, binding the corporate Alipay account, uploading SKU and participating in online training, and activating the store after passing SKU quality control.

4. Promotions and Discounts

Lazada often holds large shopping festivals (such as “Double 11” and “Black Friday”) to provide discounts.

5. Secure payment and logistics

Lazada offers a variety of secure payment options and works with well-known logistics partners to ensure that goods are delivered to consumers accurately. The platform supports China Post small parcels and commercial express delivery, but currently there are no official warehousing facilities.

6. User reviews and feedback

Users on the Lazada platform can provide reviews and feedback on the products they purchase.

7. Mobile Applications

Lazada provides mobile applications to facilitate consumers to shop anytime, anywhere using their mobile phones.

Advantages of Lazada platform

1. No arbitrary fines

The Lazada platform punishes merchants who violate regulations by reducing product orders.

2. We will not accept returns from buyers at will

Lazada has a relatively complete protection system for its merchants. The platform will only accept returns and refunds from consumers if product descriptions do not match, miss delivery, wrong delivery, damage, etc.

3. Timely payment

When the order shows that it has been signed for, the payment will be directly credited to the merchant’s account on the next Friday.

In general, Lazada is one of the most popular e-commerce platforms in Southeast Asia. By understanding some knowledge about the Lazada platform, more sellers who want to open stores on Lazada can feel more confident. The cross-border sales policy support provided by Lazada has attracted many merchants who want to do business in Southeast Asia.