A comprehensive guide on how to add products to participate in promotions on Lazada Malaysia

On the Lazada platform, sellers who meet specific promotion and promotion requirements can use promotional tools to apply to participate in various promotional activities. This article will describe in detail how to add products to participate in promotions on Lazada Malaysia, and provide complete operation procedures and precautions.

Promotion status classification

On Lazada, promotion status is divided into the following categories:

1. All: Displays all applied promotions, including ongoing applications and completed applications.
2. Registration in Progress: Promotions currently open for applications.
3. Registration Completed: A promotion whose application has been closed but has not yet started.
4. Online: Promotions currently in progress.
5. Offline: Promotion that has ended.

How to add products to participate in promotions

Sellers can add products to promotions in two main ways.

1. Manually add products one by one

• Click the “Add Product Manually” button, and sellers can select products one by one to participate in promotions.
• In the backend, sellers can quickly locate target products by selecting categories, entering product names and SKU numbers, etc.
• After filling in the promotional price, click Submit.
• After submission, the product will be displayed in the “Registered Campaign” section at “View Detail” > “Campaign Products”.
• Note that sellers cannot modify the price after submitting the application and must wait for the review results.

2. Add products in batches

• Click “Export Excel” to download the Excel template to add products in batches to participate in promotions.
• The template will include all SKUs that can participate in promotion applications, and sellers need to select the SKUs they want to participate in.
• Set discount based on “Sales Price” and fill in “Campaign Price”. Note that only the “Campaign Price” field can be filled in.
• After uploading the Excel template, the product submission is completed.
• If “Campaign Price” is not filled in, the product will only be imported into the backend, but the application is not completed. At this time, you can also manually fill in the promotional price or delete the product, and then click “Submit” to submit.

Product application status

After submitting the application, the status of the product may be displayed in four types:

1. All Registration Products: Displays all products for which applications have been submitted.
2. Pending Review: Products awaiting review.
3. Approved: Products that have passed promotion review.
4. Rejected: Products that have been rejected for promotion review.

Through the above process, sellers can effectively participate in Lazada’s promotional activities for their products, thereby increasing product exposure and sales opportunities. Make sure to follow the steps and pay attention to various status changes in order to adjust strategies and optimize sales results in a timely manner.

For sellers who want to achieve better sales results on the Lazada platform, it is undoubtedly crucial to understand and master the use of these promotional tools.