Detailed explanation of Lazada store opening conditions, procedures and fees

Detailed explanation of Lazada store opening conditions, procedures and fees

Title: Detailed explanation of Lazada store opening conditions, procedures and fees

As one of the largest e-commerce platforms in Southeast Asia, Lazada provides sellers with broad development space. This article will introduce in detail the conditions, processes and fees required to open a Lazada store to help sellers better plan for opening a store.

1. Conditions for opening a Lazada store

1. Enterprise Qualifications

   • Legally registered entity: Sellers need an entity or company legally registered in their country or region.
   • Product compliance: Products must comply with local laws and regulations and ensure product quality.
   • Good after-sales service: Provide good after-sales service, including timely response to customer questions and complaints, and providing a return and exchange policy.
   • Proper pricing and inventory management: Price products appropriately and ensure adequate inventory supply.

2. Personal entry conditions

   • Lazada does not support the entry of individual sellers. Even if you have a self-employed business license, you cannot apply to open a store. Enterprise qualification requirements are relatively high, including complete company registration certificates and tax registration certificates, as well as legal and stable import and export qualifications.

3. Conditions for entry of Chinese sellers

   • Business License: A scanned copy of a valid business license is required.
   • Company information: Completely fill in the company name (English or Pinyin), registered email and company address (English), contact name (Pinyin) and other information.
   • E-commerce sales experience: You need to provide store opening experience on other e-commerce platforms such as Amazon, AliExpress, etc., including store links and backend screenshots.

2. Lazada store opening process

1. Online registration

   • Visit Lazada official website and fill in the online form (the default language of the website is English, you can switch to Chinese mode).

2. Fill out the application form

   • After completing the first step, you will receive an email titled “Welcome to Lazada”. Please fill out the buyer application form as required and upload a valid company business license or business registration certificate.

3. Activate Seller Center

   • After receiving the email titled “Log in to your Seller Central,” log in to reset your Seller Central password and activate your Seller Central account.

4. Online test

   • Receive an email titled “Attend training and pass test.” Please learn the basic rules of Lazada online and complete the online test. In order to pass the test, you must score above 85 points.

5. Payment method registration

   • Please submit the required materials to the LianLian cross-border collection method in accordance with the relevant requirements, and register a LianLian cross-border collection corporate account as the payee.

6. 50 SKUs passed the review

   • Receive an email titled “Upload First SKUs.” Please follow Lazada’s requirements, upload at least 50 SKUs in the Seller Center, and pass the quality review.

3. Lazada store opening costs

1. Order Commission

   • The order commission on the Lazada platform will charge different proportions according to different product categories.

2. Value Added Tax (GST)

   • VAT is charged according to the regulations of six Southeast Asian countries, with the following tax rates: Malaysia – 6%, Singapore – 7%, Thailand – 7%, Indonesia – 10%, Philippines – 12%, Vietnam – 10%.

3. Account processing fee

   • Lazada charges a fixed 2% accounting processing fee for each order amount.

4. Shipping and other charges

   • Lazada provides LGS global shipping solutions, and sellers can also choose to transport by themselves. Therefore, shipping costs are based on the shipping method chosen by the seller.

4. Other matters needing attention

• Product quality requirements: Sellers must sell brand new, legally authorized products or self-produced products. They are not allowed to sell second-hand products, legally prohibited products, food, edible health products, and unauthorized products. (Such as any unauthorized products containing Disney images) etc.

• Logistics and delivery: Products must be guaranteed to be shipped within 48 hours.

• Comply with platform regulations: No selling of contraband, false advertising, etc. is allowed.

• Multi-channel sales: Lazada offers multiple sales channels, including websites and mobile applications, which can provide businesses with a wider range of sales channels to attract all types of consumers.

Through the above detailed steps, I believe you have a clearer understanding of how to register for Lazada. As the largest B2C platform in Southeast Asia, Lazada provides sellers with a broader sales stage. Whether you are a small business or a large brand, registering on Lazada is a critical step to enter the Southeast Asian market.